Mastering search engine optimization or SEO as it is more commonly known can be tricky no matter if you are an expert SEO or you are just getting started.

Fortunately, there are plenty of great SEO tools out there to give you a hand and make sure you are on the right track. Here we briefly look at some of what we think are the best SEO tools available.


This is one of the most highly recommended SEO tools and is one of the largest website crawlers out there after Google itself. It can highlight the parts of your website that need improvements to help you to increase your ranking and allows you to take a look at some of your competitor’s backlinks. You can also use it to find the content in your niche that is most linked to.


Moz has always been an SEO favorite, with one of the most powerful and comprehensive toolkits around. There is a limit to how much you can do on there for free, but well worth spending that extra cash on to help move your website forward, thanks to features such as keyword recommendations and site crawls. You can download it as a handy Chrome extension, giving you the information for every website you visit.


Another favorite in the SEO community, SEMRush allows you to easily access your ranking and gives you advice on how to make changes them to increase your standing. The Domain V Domain tool helps you to compare your website to those belonging to your competitors and gives you in-depth analytic reports regarding search data and traffic.


Finding the best keywords is a huge part of getting SEO right, so it’s only natural that we include a tool that helps you with this. We particularly love KWFinder because it enables you to find long-tail keywords that have a lower level of competition. Their Rank Tracker tool helps you to determine your ranking while tracking your improvement based on one key metric, as well as giving you a large selection of new keyword ideas to help you rank your website even higher.


This has the Majestic Million which lets you see the ranking of the top million websites. The Site Explorer feature allows you to see a general overview for your website and the number of backlinks you have, and it also works as an SEO keyword tool enabling you to find the best keywords to rank for. There are also various features geared towards tracking your rank and site comparisons.


SEOQuake is a fantastic tool, which you can download as a browser extension. It gives you the ability to assess both internal and external links and can also perform detailed comparisons of your website against your competitors. Other features include a keyword density report and social metrics.

Ready to Google - will he find your website?
Photo by Benjamin Dada on Unsplash


This is widely used for tracking marketing tags and insights into the demographics, lifestyles, and behaviors of visitors to your site. There is a free option, but the paid version gives you much more information and allows you to keep your eye on your competitors – as long as they too are part of the Quantcast database.


Alexa allows you to look further into and compare similar sites to yours on a global scale and gives you an insight into both paid and organic keyword data, see their advertising methods, their social media influence and exposure, search data, and regional rankings.


As the name suggests, SpyFu is a great way to spy on your competitor’s website activities. The free version alone lets you see the number of times a keyword gets searched every month while determining how difficult it is to rank for that keyword. You can also do some research on your competitors to decide which keywords they use, and see how many organic keywords they have, how many monthly clocks they get and any ads they created on Google Adwords.

Google Webmaster

We couldn’t list the best SEO tools without including the giant itself. For those new to the world of SEO, Google Webmaster is an excellent way to get to grips with it. The tools include ‘Fetch as Google’, which lets you view websites in the same way as Google does. By doing this, you can easily find and rectify poor search engine optimization. You can also carry out site speed checks to see how quickly your page loads for desktop and mobile users.