“Wow. I never thought it would be THAT high!”
This is a typical reaction of business owners who find WordPress blogging statistics.
What shocks them the most is how many posts their competitors write every day. They are doing a great job creating a lot of good articles and attracting traffic.
How many articles do they write exactly? Hard to estimate, but surely over 7 million.
The good news is that you won’t have to compete with all of them. Bad news: the keyword competition in your niche is still very high.
To beat it, good WordPress content isn’t enough.
You need amazing content. Now.
In this article, you will find 3 professional tips on how to create it.
A timeless classic, “how-to” articles are a must on every blog.
The purpose is to help readers tackle a problem by giving detailed instructions and tips.
Writing a “how-to” article is easy and can drive more traffic your way.
Here’s how to do it:
- define topic areas. What is your blog about? Travel? Good, what are the topic areas your audience typically reads? Insurance, accommodation, sightseeing, to name a few.
- brainstorm topics. Think about more specific topics or research online communities. Quora, for example, is a gold mine. Choose the topics to follow and look for requests that begin with “How…”, like in the below image.
- write step-by-step instructions. Make instructions clear by keeping them in a logical order. Keep them as detailed as possible if you write for readers with little topic knowledge
- use visuals to illustrate your points. If possible, use images to explain complicated steps in the process
- make it easy to read. Writing in a simple, conversational language is your best bet. No one wants to read something that sounds like a user manual.
This powerful template will help you to write helpful “how-to” articles. Keep in mind that you need to choose a relevant problem and explain everything clearly.
If Richard Branson was giving you business advice, would you listen?
Most business owners would, and for a good reason. Who wouldn’t want to get great advice from a person who’s one of the best, right?
To cut a long story short, people like to listen to experts. That’s why you should try to write an expert roundup post.
It’s a collection of tips from professionals on a specific topic. Posts like these have shareability in their DNA, so you could attract a lot of traffic to your WordPress website.
“But there’s no way I’ll get experts to answer my questions.”
Not exactly. There are two ways to go about this.
First, there are great websites that write for you. They can do quality journalism and help get this one fast. Second, become a journalist for one day. No worries, that’s much easier than you think.
In fact, let me bust some myths about expert roundups right away.
|You need to reach out to the most prominent people in the industry.||You don’t! There are literally thousands of thousands of other highly skilled people ready to help.|
|Nobody really responds to outreach unless you’re a known person.||Many people appreciate the attention and are willing to write answers (and get more exposure in the process).|
So, you’re doing this because it brings traffic.
Let’s start, then. Imagine you need to write a blog post on eCommerce.
Go on LinkedIn, search for “eCommerce expert” and you’ll find thousands of people.
What now? Connect with them!
Then, write a brief message offering them exposure on your blog. Ask them a question you need to cover in the roundup – keep it concise, though – and hit send.
Message about 50 people and wait for answers to arrive. Don’t worry, it’s not spamming.
Next, compile the answers into one awesome roundup post. One way to organize it is to have a headshot, the name of their company, followed by the quote like the one you can find below.
Your readers will be amazed!
They will want to read and share it, giving you more exposure. Plus, you’ll expand your professional network. A total win-win, folks.
Just one more last thing: have social media share buttons so people could share your roundup.
Amazing content is relevant content.
Still, optimizing just for keyword volume remains one of the most common SEO writing mistakes. This approach means aiming for keywords with low difficulty and high search volumes.
On some level, this strategy makes sense. You want to reduce competition and maximize traffic.
But here’s a problem.
If you aim for keywords that are remotely connected to your blog, you will be bringing people who aren’t interested in your content.
Let’s demonstrate with an example.
You wrote an awesome article about how to make handmade red heart-shaped gift boxes (yep, “how-to” article in action) for the Valentine Day
You researched that “red heart” has low competition, so optimized the article for it.
However, when you Google “red heart,” you find this:
- Red heart clip art
- Red heart emojis
- A company called “Red Heart”
- Red heart yarns for knitting.
In other words, the search intent is way off.
A huge share of people who will find your blog through this keyword will leave almost immediately. It will increase your site’s bounce rate, big-time.
To avoid that, optimize your content for search intent. Instead of a generic keyword “red heart,” use “red heart gift box” or “Heart-shaped red gift box.”
This way, you’ll improve the quality of traffic on your WordPress website. Moreover, search intent optimization also can reduce the bounce rate and improve overall SEO performance.
“You can’t do good SEO if your content is bad,” says Jono Anderson, a digital strategist, in this OmniConvert interview. “You need somebody who can see through the eyes of the consumer.”
Since you don’t have a customer research department, you’ll have to be that “somebody.” Search intent optimization should be your first step in the right direction.
Read Also: 10 Amazing SEO Tools You Must Try.
Whether you need to rank high or just struggling with a writer’s block, these ideas should help. There’s a lot of competition out there but if your content is amazing, Google will love you.
But here’s one more tip: go out there and ask what your audience wants to read! Choose one from these six WordPress survey plugins and ask your readers what they want.
Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many authoritative websites where she shares her experience and helps marketers make their names in the online world. You can check her last review of Grabmyessay.