Digital Marketing Trends

7 Best WordPress plugins to add and manage ads on your website

Why should you use an Ad Management Plugin in WordPress, at all?

To make money online, several websites and blogs rely almost completely on advertisements to earn money from online through the content that they have to offer.

Student bloggers often are tasked with IT blog assignments. To enhance their assignments, manage their ads as well as gain additional visibility, they can opt to attach WordPress plugins to their blogs. This is just one tip to ace blogging in the IT field! Speaking of assignments, open source tools such as Google Reader and XMind 7 act as sources for students to refer to and add value to their assignments. They are economical options and lend a helping hand to those in need!

WordPress is a platform that is widely used by such student bloggers. But unfortunately, the regular WordPress themes do not come with preloaded spots to dedicatedly display ads. This entails that you, as a user, are required to manually edit these preexisting theme files and insert a specific ad code which will then gain functionality on your website.

Having an Ad Management Plugin on your WordPress helps you insert ads at any place in your website with the least amount of effort possible. This in turn helps optimize the placement of the ad and also effectively utilizes the ad space real estate that you have been provided with!

Let’s glance at some of the best Ad Management WordPress plugins and how they can assist you in increasing your earning through advertisement!

1. AdSanity

This is a WordPress ad management plugin that is relatively beginner-friendly. This plugin helps you insert ads wherever you would like to on your website by employing widgets and an ad inserter button in the “visual editor”.

Both types of ads – hosted (ads of the banner kind that can be managed and sold directly by you) as well as external ad networks such as Google Adsense are supported by this plugin. Features like ad scheduling, ad groups, single ad/ad group insertion, monitoring views and stats, etc are a few of the features that come along with this plugin.

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You are given the freedom to come up with as many ads as you’d like and easily attach them to your website using short codes, widgets, or even the button on the post editor. You are also given the ability to attach ad blocks in certain posts in WordPress. You can thus optimize the performance of your ad without having to edit the theme files on WordPress.

2. AdRotate

Yet another powerful WordPress ad management plugin suitable for beginners and experts alike is AdRotate. Hosted ads with rotating banner ads as well as network ads are supported by this plugin.

You can easily create ads as well as adgroups and insert them into the posts you create on WordPress using shortcodes. You may also insert them into sidebars via custom widgets. It shows you the basic stats that help monitor ad impressions – which is especially useful whenyou need to directly sell ads on your website/

This is a free plugin that can be used by most small bloggers – although, you do require the pro version if you wish to utilize advanced features such as geo-targeting, mobile adverts, media management, etc.

3. Insert Post Ads

If you are in need of a plugin that will assist you in automatically inserting ads into your posts, try out Insert Post Ads. This allows you to automatically display ads in the content that you post.

You can adjust the size of your ads and then choose where you want to position it in your content, exactly under which paragraph. You may even display several ads in the same article after a different number of paras.

It is super easy to use – all you need to do is create an ad with the specific code and then attach the paragraph number. You can also choose to attach a third-party code or a custom HTML tag for the ads you host yourself.

4. DoubleClick by Google

This is a web-based ad selling and serving platform for all kinds of publishers. Because it is powered by Google, this particular plugin gets a slight advantage over other platforms when it comes to reliability as well as cost-effectiveness.

Additionally, you can even sell your ads and compete for a particular ad spot using AdSense or some other third-party ad network. DoubleClick by Google does the job for you by automatically choosing the highest paying at for that spot, and serve it!

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5. Ad Inserter

This is a WordPress ad management plugin that is available both in free as well as paid versions. The free version is sturdy enough to be used as the primary ad management tool for your website, but to avail certain advanced features, you would need to pay and upgrade.

You can create several ad blocks and even pick and choose how you want to auto-insert each such block. There are multiple options to insert your ad – either inside the post content, before and after the post content, in between the posts, before or after the post excerpt, etc. You may also individually disable the automatic insertion of ads in posts.

6. Quick Adsense

This is quite a popular WordPress ad management plugin that is free of cost. It can be used to display any kind of ads, such as hosted ads, third-party ad networks including Google Adsense. It comes along with an easy to set up settings page where you are allowed to manage the ad codes and decide where and how you want to display them. This plugin helps you automatically display the ads after or before your articles, embedded inside the post content, or even after the excerpt.

Unlike the other plugins mentioned on this list, this one doesn’t have as many advanced features. Another drawback is that you may only save upto ten ad codes at a particular time.

7. Ultimate Ads Manager

This ads manager helps you handle all the elements and aspects of advertisements on your website – you are allowed to create, manage as well as automate ads anywhere on your site! Ultimate Ads Manager also comes along with an “elementor integration”, and works well with shortcodes, too. You can choose where to feature your ads, access stats regarding your ad from your own admin dashboard, integrate ads with Google Analytics, collate reports that you receive via email, compile data regarding views per ad, and even group and schedule ads.

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