Have you thought about adding video content to your blog? You know that people like to watch video online, and you think that it might be a good option for your site and that you could make some great content for your niche. A video is a very powerful tool, and it can provide you with the attention that your blog needs.
Why Have Video on the Blog?
People tend to spend more time on a website that has a video on them. Watching videos tends to be enjoyable, and that is why sites like YouTube are so popular. You can take advantage of this with your blog by embedding the videos that you have created and posted on YouTube into your blog. When you use quality blogging platforms like WordPress, you will find that it is quite easy to embed videos on your blog. Having the videos can help to get more attention to your site, and it can even help to improve your SEO.
Why Use YouTube?
Videos on YouTube tend to rank toward the top of Google searches more than other types of videos.
This means that you are likely going to want to focus your efforts on YouTube when you are doing your videos rather than other platforms. It is the most popular video platform, and while there are indeed some issues with YouTube from a creator’s perspective, it is still the best option out there.
Creating the Video Content
Today, it is easier than ever to create video content, and you likely have some of the equipment that you need already. While you could use a DSLR camera or a video camera to record the videos, some of the newer smartphones on the market have excellent video capabilities. In fact, there have been films that have been shot on phones. However, you will want to learn at least a few basics of how to shoot video and how to frame shots before you get started. This is true regardless of what type of camera you are using.
While the video is important, you are also going to need to make sure that you have excellent audio quality for your content. Invest in good microphones if you do not already have them. People are not going to want to watch a video all the way through if the audio is terrible.
It is also a good idea to utilize a script rather than just to start talking on the video. Of course, there are times when this would not work, such as if you are filming an interview. Having a script for most of your videos are going to ensure that you know exactly what you are going to say so there are fewer “ums and ahs.”
You also want to edit the video before you post it in most cases. Having unedited and raw video is only going to work well for some niches. Most other content is going to benefit from being edited together to made to look and sound as good as possible.
Getting the Content Onto YouTube
It is easy to get your video onto YouTube. You will need to sign up for an account if you do not have one already, and then you will need to create your channel. Follow the guidelines from YouTube through the creation process to make sure that you have created channel art, logos, and more to the right specs.
Today, when you are putting your video content up onto YouTube, you will not be able to monetize it at first. Before a creator is allowed to monetize the videos that they are putting up on YouTube, they need to have 1,000 subscribers, and they need to have 4,000 hours of video watched. This will eventually happen for creators who are consistent. Since you are going to be putting your videos up on your blog, which is where they are going to be doing most of the work for you, making money through YouTube should not be a major concern for you at this point.
Even though you will not be able to have the video monetized right away, you will still be able to take advantage of other benefits of YouTube. Namely, you can use the custom thumbnail option, which is always a good idea, as these can get more people to click on the video. Create a thumbnail in a program such as Gimp or Photoshop that has a resolution of 1280×720 (with a minimum resolution of 640 pixels)
Once you have the content uploaded to YouTube, you can make sure it is life, and then you can grab the code and embed it onto your blog post. Regardless of the platform, you are using; this tends to be a straightforward process. Most of the best blog platforms today, such as WordPress, make it easy to embed the videos.
Remember You Have the Content in Two Places
When you have your videos hosted by YouTube, and you have them embedded in your blog as posts or portions of posts, it means that you are going to have to pull double duty when it comes to looking at comments and responding to people. There will be people who are commenting on YouTube, as well as on your site. Make sure that you are taking care of both of these avenues, as those viewers on YouTube could come to your website and become regular readers or buyers.
If you have been putting off the video because you were not sure it was worth it for your site, or because you thought it would be too difficult, it might be time to change your mind. Give it a try, and you will find out creating video can be enjoyable, and it can ultimately help to get more visitors to your site. Once you hit the threshold for monetizing on YouTube, you might even be able to make some extra money from it.
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