If you’ve started a new blog, a new product or recently launched a new website, your first question should be how to automate SEO, so that your website ranks higher in search engines.
But before we jump into SEO automation, let’s take a step back and ask the question what is the difference between SEO automation and manual automation?
SEO automation involves using software and platforms that do specific SEO related activities such as social bookmarking, keyword research, directory submission, forum posting and even commenting on blogs.
On the other hand, manual SEO requires that you have a team of SEO experts who design and implement various on-site and off-site SEO strategies into your website.
So is SEO automation better than manual automation? Well, with the numerous SEO platforms and SEO software available, often times, one may believe that anything automated is spam. Nothing could be further from the truth.
No doubt, with manual automation you have 100% control over your strategies, quality and quantity of links and marketing strategies — but, manual SEO is time-consuming, requires more effort, is slow in giving results and not cheap.
How to automate SEO
SEO automation aims at eliminating these drawbacks and hence is economical, faster and relatively cheap in comparison. For basic WordPress websites, the fastest way to begin SEO automation is by using WordPress plugins.
So what are WordPress plugins? A WordPress plugin is a software that contains a set of functions that can be added to your WordPress website. They can add new features or improve current functionality on your website.
The biggest advantage of plugins is that they can add features without any coding. There are many plugins available on the market. Some are free to download and others are available at a small cost if you’re looking for more professional grade plugins. Yoast SEO and All In One SEO are just a couple of competitive plugins that you could choose from a list of over 40,000 plugins available!
So, how to automate SEO by making the correct choice of WordPress SEO plugin? This can be a daunting task at first. There is probably not a single plugin that will all have the functionality that you are looking for, in which case a combination of a couple of plugins would be your best bet. Look for a plugin that has the most specialized features you are looking for.
A WordPress plugin for SEO might offer the following functionalities:
- Data and report of your keyword rankings
- Identify broken links and correct them
- Assist in finding quality backlinks
- Report of links to and from your website that are not verified or authentic
- Tag posts and pages automatically
- Report pages that have 404 Page not found errors
- Exportable reports of keyword data
- Report pages that no longer drive traffic and are obsolete
- Maintain a detailed log of activities and changes made on the website
- List keyword density on every webpage
- Check for duplicate content
- Dynamic cross-linking to other websites
- Report on the pages that are crawled by the search engines
- Schedule Tasks
- Built-in Analytics
- Updated for Google Algorithm
Some more specialized SEO plugins may also offer features such as:
This is the primary function of any SEO plugin. Different plugins offer different optimization features such as meta tag optimization, XML sitemap generator, RSS settings, permalink tweaks and reporting the SEO score of your website.
If you are looking to generate an email list or additional marketing strategies then this feature is important for your blog. A lead generation plugin will normally offer email templates, provide opt-in forms, A/B split testing option, customizable forms, and user-friendly interface.
If you are a blogger then a content generation plugin will be of great help to your website. These plugins offer features such as built-in API to add your own custom elements, undo/redo functionality and various design elements for your pages.
Landing Page Generation
There are advanced plugins available that could even be labeled as a landing page platform all by themselves. They provide templates targeted for conversion, built-in statistics, split testing and landing pages that are mobile friendly.
Social Media SEO
Social media optimization is vital to drive traffic to your website. Plugins offer features such as smart designs, social sharing options for blog posts, visual placement options, automatic optimization on platforms that drive more traffic and total share count.
Security is a big concern for any website on the web and the same applies to your blog. There are special plugins available for additional security which provide many functions such as keeping a security log, malware scanning, database backup and creating strong passwords.
Plugins assist in analyzing competitor websites and finding out their keyword density, tags, meta tags and offer reporting capabilities. This can easily be replicated on your website as well.
Boost Your SEO Today!
When initiating SEO for your WordPress website, it is best to choose plugins that will work for your business. Keep both your long-term and short-term goals in mind so as not to jump for an easy or cheap option. It takes time to make your SEO campaign a success.
A good combination of basic SEO plugins such as Yoast SEO and SEO Booster will go a long way to drive traffic to your website. Head on over to our blog section to learn more about what these plugins can do for your business!