Having a blog is essential for businesses today, and it really doesn’t matter what type of business you are running. Not only is the blog going to keep you relevant and near the top pages in the search engine results, but the content you are creating will keep your visitors coming back to your site. You know that you need to have quality content, and you know that you need to continue putting up fresh content on the site. Of course, after you have been creating content for a while, it can start to get rather difficult to keep coming up with ideas for new content.
The following are some ideas that you can use when you are coming up with more content for your blog posts.
Consider What Other Bloggers Are Doing
You never want to copy the work of other writers, but you will find that having a good understanding of the type of content that others are creating can help to provide some inspiration for you. This is true even if you are working in an entirely different field from that writer. You simply want to get an idea of the type of content that they are creating. Maybe they are doing reviews, covering news in their field, writing opinion pieces and how-to pieces, and the like. You want to consider the type of content that they are creating and see how you might be able to create similar types of content for your site.
Consider Some Curated Content
One of the other ways that you can come up with a fast and easy post for your site is to curate some items and information in your niche from other areas on the web. For example, you might want to highlight some Kickstarters that are in the same niche as you. You might want to make a list of five articles or reviews that you have found recently about an area or product within your niche. You write a summary and provide some links to those sites. It’s a fast and simple post.
Consider Adding Different Types of Media as Content
While the bulk of your blog is likely going to continue to be written information, you may also want to consider adding some different types of content on occasion. For example, having a video that you embed on your site can be a great way to entertain and educate those who come to your site. People tend to love video, and by having some video on your site, it can keep them on your blog longer. When it comes to the content of the video, it can be just about anything that is geared toward your niche, just like the written content on the blog.
One of the nice things about having video is that you can have it hosted on YouTube, and then simply embed the video on your site. It’s easy, and it will give you another avenue – YouTube – where you can get more people to see your content.
In addition to videos as part of the content offered on a blog, you might also want to consider podcasting. Having a podcast available through the usual channels, such as iTunes, as well as on your blog is another interesting way to add more content that your visitors will appreciate.
Give the Readers What They Want
One of the best and simplest ways to come up with ideas for content is to look at just what it is that your readers want. Look at what they are writing and requesting in the comments of your blog, as well as what they are talking about on your social media channels, such as Twitter and Facebook. However, you will want to go beyond just what they are talking about on your channels and look at what people in your niche are talking about online. Listen to what the people want to read about and know about and then provide the type of content that is going to best appeal to them.
Have a Guest Provide Some Posts
You might also want to consider having some others who are in your field create guest posts for your site on occasion. It is a way to bring a new voice to the blog and to have some added content created. Allow the guest poster to have links to their own site or social media, as well, of course. This will help the guest poster, as they get their name out to your audience, and the guest’s audience is likely to come and check out your site. It is a win-win situation.
Conduct an Interview
Another option for developing some additional posts for your blog is to conduct interviews from time to time. These interviews can be with others who are in your field and adjacent fields, and they could even be with those who work for you. Interviews tend to be fun and easy, and readers tend to enjoy them.
Create a Continually Growing List
You will often be struck with inspiration for an article or post for your blog, and you promise yourself that you will remember to get around to writing it. Of course, later when you try to recall that idea that you had, it’s already faded into the ether. It is a good idea to have a list, such as on the notes application on your phone, of ideas that you could use for your posts. Keep adding to this list whenever inspiration strikes, as you can never have too many ideas.
These are just some of the ways that you can keep on coming up with blog posts that your readers are likely to enjoy. As long as you work at it consistently and are willing to think outside of the box, you should not have any trouble coming up with great posts for your site.