You have a business and a website/blog, but you know that’s not enough. The website has to be more than just a digital storefront. It needs to have high-quality content on it that is valuable to those who are potential customers or clients. Of course, even though you might know how to run the other aspects of the business, creating content can be a foreign feeling for many people. It does not have to be quite so difficult, though, and you will find that the following tips can help to make things a bit easier for you.
Be Sure the Content Is Original and Accurate
The first and most important tip that you will always want to follow and abide by is making sure that the content you are posting on the site is original. This means that it is your own work or work that you paid for, and that it is not merely copying and pasting something that someone else has already created. If you are not using original content, it is going to come back to haunt you, and you might even find that you have a lawsuit aimed at you for infringement of copyright.
In addition to using only original content, you will also want to make sure that the content is as accurate as possible. While it is true that news changes and facts can be updated over the years, you want to strive for accuracy.
When it comes to making original content, remember that you can do more on your site today than just provide written content. In fact, many will suggest that you do start to provide some other types of content on the site, such as the occasional video. Again, it should be original, and it should have your spin on things.
Add Images Whenever Possible
People like images. They want to see photos in the articles that they read whether it is online or in an offline magazine, and that means you need to try to accommodate them whenever possible. The images that you use should always be related to your content in some way, and you should have permission to use those photos.
There are sites online today, such as Creative Commons, where you can find some photos that you can use for free. There are also sites like Adobe Stock and CanStockPhoto.com, where you can purchase the rights to use royalty free images. Of course, one of the best and simplest things that you can do is simply take the photos on your own and use those.
You Need Strong Headlines
You need to give people a reason to want to click on the content and read it. Of course, you need to be able to let them know at a glance whether or not it is something that they will be interested in reading, and the best way to do this is with a strong headline. When you are writing your headlines, think about newspaper headlines. They give enough to interest a person and let them know the gist of the article. Those are the types of headlines you want to create without resorting to clickbait headlines and titles.
Respond to Comments
If you are writing good content on your site, then you will start to get comments on the items that you post. It is important that you are communicative on your site, meaning you will want to respond to the comments that people leave. This helps to make people more likely to leave comments in the future, it develops a sense of community, and you can check the comments to learn more about your readers and the types of things that they want to know about. This gives you more ideas for future content, and you already know that it will be content that they find interesting.
Check the Competition
As mentioned, you do not want to copy work from other people and claim it as your own. However, that does not mean that you will want to avoid learning what the competition is doing. In fact, you should regularly check out their websites and their social media to see what they are posting about and what their readers and followers are saying. If you are in the same niche, this information is going to be valuable to you as you start to develop more content for your site.
The content that you are creating should always be easy to share. After all, we are living in a social media obsessed world, where sharing is common. Be sure that all of your posts are easy to share on social media when people come to your site to read your content. In addition, when you post on social media about the new posts you are writing, be sure to ask people to share your content.
Be Sure the Content Is Edited
Whether you have a large business or just a small one person show, you need to take some time to edit your content or have someone edit it for you. This is so you can reduce the number of errors that slip through into the text. These types of problems plague everyone, so take the time to edit before you post. There is still a chance that errors can slip through – it happens. However, editing will help to cut down on these quite a bit.
Keep Adding Fresh Content and Be Consistent
You need to continue to add fresh content to your blog regularly if you want to keep in the good graces of the search engines out there. Having at least a couple articles a week go up is a good idea. In addition, you will want to do your best to remain consistent on the days that you are posting. This can be difficult for many, so you might want to consider the benefits of hiring a freelancer.
While you might have already implemented some of these tips in the content that you have been creating, consider utilizing some of the other pointers to see if they can help you make better content overall.