Your website is equivalent to a business suit or storefront. It’s the first thing your audience will see, so it has to give a good and lasting first impression.
This is where branding comes into play. Don’t confuse branding with advertising. One, consumers reject and the other, they embrace.
The main difference between the two is one strictly advertises and the other helps portray the image and personality of a business.
About 64% of consumers say they shop with brands they feel share the same values. What better way to showcase your company’s values than through branding? This can be shown through the posts you make on social media and your business blog.
And what’s even more telling is that 50% of users follow between one and four brands on social media.
The key to building your social media followers is perfecting your digital branding strategy. You can use the following tips to help you do just that.
Remember, Digital Branding All About Your Content
Everything you publish on the web represents your brand. The same goes for your employees. Make sure you have a plan in place to ensure all branded messages resonate with your core principles.
It would be bad for business for a well-known employee to tweet something that goes against the values of your company.
With that aside, it’s very important for all your blog posts and articles to be appealing. Not only is your content supposed to be engaging, but it should be informative. Educate your audience in an entertaining fashion.
Maybe this is why infographics work so well.
Pay Close Attention to Your Data
You’re definitely going to need Google Analytics to help you understand what’s working and what’s not. Choosing which type of topics to discuss should be based on the pieces that have performed well.
Your analytics will give you insight into what it is your customers are looking for. You can also collect data directly from your customers by giving them a survey.
However you decide to collect data, make sure you do so ethically.
Keep Mobile at the Forefront of Your Marketing
As of 2017, there are five billion mobile phone users. And it’s expected to grow by 310 million by 2020. Needless to say, there are a lot of people surfing the net using their mobile devices.
This includes tablets, as well as smartphones. On that note, you need to ensure all of the content and websites you create are assessable by all devices – desktop and mobile.
Keep Your Social Profiles Authentic
Today, there’s a lot of paid ads and sponsorships floating around the social media realm. How will users be able to discern between those that are authentic and those that aren’t?
This is more reason to refrain from advertising on your social platforms. Focus solely on promoting your brand’s identity, connecting with followers and showcasing your personality.
Your posts should be informative and valuable to your followers.
Place Heavy Emphasis On Organic Traffic
Paid ads are yesterday’s news. Most web traffic today stems from organic search. This means you need to emphasize SEO in your digital branding.
There are different ways you can boost your organic traffic. For example, you can do keyword research and incorporate them into your pieces. You can also promote your content on social networks to drive more traffic.
Be the Breaker of Good and Bad News
Keeping your business relevant is essential for your branding. One way of doing this is to stay abreast of industry news and be one of the first to report on it.
Use your Twitter, Facebook and other social profiles to spread trending news. Doing so will attract attention to your social pages and possibly earn you more followers.
If you’re going to write about industry news, put in your own advice and opinions to make it your own. It will also help to differentiate you from the others posting on the same trending topics.
Create Segments for Your Audience
You must know by now that your audience consists of different types of people. For this reason, you need to ensure your marketing caters to the different audiences you attract.
This is where personalization comes into play. If you have email campaigns and landing pages for certain products and services, make sure you have segments.
For example, you can create two segments for your younger audience of men and women and another for your older men and women. Or if you have a mix of young urban and white collar professionals, you can segment for them as well.
The key is to write in a way that will appeal to your particular audience. The issues one group has may be different than the problems another group deals with.
Do your research and conduct plenty of testing to determine this. Pay close attention to your analytics tools to identify when you’re making the right moves.
Put Search Retargeting to Use
If you have the cash to spend, you can use it for search retargeting. You can target specific keyword groups so that when users search for a product or service similar to yours, your ad shows up.
The other option is to use retargeting for visitors of your site. Once they leave your page, they will continue to see your ads throughout the web. This may increase the chances of them clicking on the ads and returning to your site.
What’s great about retargeting is that it targets consumers who have already shown interest in what your brand has to offer. So it makes your digital branding efforts that more effective.
Make Your Digital Marketing Easier with Plugins
If you’ve chosen WordPress as your preferred content management system, then you can use plugins to streamline your efforts. At Clever Plugins, I offer SEO plugins that can help enhance your site optimization.
I’m here to help you get the most out of your digital marketing. Browse through my blog to learn more about SEO and how to improve your digital branding.
If you need additional help, don’t hesitate to reach out to me!
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