You know that the acronym SEO stands for search engine optimization, and you know that you need better SEO if you want your site to succeed. It is what all of the experts tell you. However, you may not truly understand what you need to do to make improvements to your SEO ranking or even why it is so important. They tend to focus on just one thing, such as reworking their keywords, and that’s about it.
You also need to think about your visitors and what they truly want. While keywords are relevant, you need to find actionable things that you can do as a way to make real improvements to your SEO. The following are some of the best options.
Relevant Quality Content
The essential element for a website is having good content that people who are in your field or niche want and need. Good content is going to help you rise in the rankings, as long as you are using your keywords correctly, and it will help to keep your current readers happy. It will also start to draw in new people.
To make sure that you are creating quality content, you are going to need to understand your audience and what they want and expect from your site. You also need to be capable of providing regular, fresh content to the site at least a couple of times per week. Good, regular content with keywords appropriately placed will help you improve the quality of your site and your SEO rankings.
Fast Loading Speeds
How fast do your website pages load? You will find that the major search engines, Google and Bing, consider the speed of a website when they are ranking that site. Therefore, if you want to have the best possible rankings for your website, you need to be sure that it is loading face. Having a slow site, even when the site is only taking a few additional seconds to load up, can cost you views and increase the number of people who leave the site.
A way that you can help to improve the speed of your site is to use caching plugins. Also, you want to work on a platform, such as WordPress, that has quality, streamlined code that is going to load quickly.
Make Your Images Work For You
You likely have images on your site. If you don’t, then you are certainly going to want to add them. Not only are they going to add more visual interest, but they are also going to provide you with some more opportunities to use your keywords. When you add the images, which should be optimized, so they do not take up too much space and cause the pages to load slowly, be sure to add keywords to the image file name, as well as the alt tag, title, and description. You should also add the keyword to the caption of the photo.
Use Headers to Make Text More Reader Friendly
You want your text to be nice and easy to read, of course. No one wants to stare at a wall of text when they click on your posts. Therefore, you will want to use headers throughout the text to make it much easier for them to go through, and even skim if they wish. Your goal should be to have pages that are fast and easy to read, and header tags are going to help with that by breaking the post up into sections.
Utilize Different Types of Media
While the text is likely to continue to be the main type of content that you post on your site, which is a good idea, you might also want to consider adding some other types of content. These can help to give your site some added interest, and it helps to keep things fresh. You may want to add some extra images, such as infographics, perhaps some audio clips, and even some videos that you make.
Few things are as frustrating for visitors as clicking on a link only to find out that it is broken. Therefore, you will want to check your site to make sure that you do not have any broken links whether the links are leading to external content on other sites or content within your website.
Your SEO can also be affected by the overall usability of your site. If you have a website that is confusing or that has problems with the navigation and people cannot figure out where they are or where they want to go, it could become a problem for you. Not only will people not want to visit the site, but your rankings could slip in the search engines.
Optimize for Mobile Devices
Today, most people tend to be using mobile devices as a way to get online. Therefore, you need to make sure that your website is mobile friendly, so that it is going to look great, be navigable, and easy to read and use no matter what someone is using to view it.
Social media can be quite helpful when it comes to SEO. Always make sure that you have easy ways for your readers to share your posts on their social media whether they are reading through your site, or they have found a link on your social media pages. When they share the content that you have created, it means there are more people viewing it, which gets you more clicks, shows the search engines that you have valuable content and helps you rise in the SEO rankings.
Each of the above tips is going to be helpful when it comes to improving your site and boosting your SEO rankings. They do take some work to implement, but they are all still relatively self-explanatory and straightforward. Get started on your website and see just how much it can benefit you.