One of the best ways to learn more about your customers and to increase the success of your business is to engage with those readers and customers on social media platforms. Many small business owners hear this and then promptly ignore it. They know that they need to have social media accounts and that they need to post regularly, but that is where they end up stopping.
Ask for a Response
If you are creating content for your blog and your social media pages, you want there to be interaction with the people who see it. Interaction means that they saw and read the post and that it made them want to say something. It caused them to take action. However, you will often find that people do not leave any responses to the content, and you might be wondering why.
One of the most common reasons that there are no replies and comments is because you did not ask for them. The posts that you make should inspire some type of a reaction from them. What you want to do at the end of the post is provide a call to action. Ask them for their opinion. Ask for a response. Ask a question that is going to get people thinking. When you do this, you will find that you start to get more interactions on social media.
However, the number of responses and reactions that you get is also often tied closely to the other tips that follow.
Share Good Information and Posts
If you want people to react to what you are posting and if you want them to leave comments and to have their own opinions, then you need to provide quality content, of course. This could be current event posts, items from your blog, your opinion, and more.
Keep in mind that the information you share does not always have to be from your website or blog. In fact, it is a good idea to branch out and seek some other content that the followers would be interested in checking out. This shows that you are not only trying to market to them and that you are giving them quality information that could be useful.
The goal is to find content that you believe can spark a conversation with people online, and then when you post that content to leave the call to action that was mentioned earlier.
When you finally have some people that are starting to reply and make comments on your social media sites, you want to do your best to interact with them. Reply to the comments that they have made and started up a conversation. When you start to have a dialogue with these people, it helps to put a face onto your brand, and it helps to build trust, which can strengthen the way that the followers feel about your company. You never want to ignore people on social media, as it shows that you are apathetic.
Social listening is a skill that more companies need to develop. In fact, there are many who do not even know what social listening is. It merely means that you will want to spend time regularly looking through social media posts. Sure, you will be posting to your social media accounts, but you will also want to go through and search for all mentions of your company and brand.
You will find that many of the posts about your company do not use the company’s Twitter handle or the @ symbol and they end up getting lost in the shuffle. Fortunately, you can still look up these conversations.
Also, you can look for conversations that are in your industry, even if they do not mention you directly. This can give you more insight into what people are talking about, and it can provide you with a way to inject yourself into the conversation. However, when you do this, you do not want to come across as trying to sell your product or brand. Instead, you want to come across as being helpful.
Videos and Images Increase Engagement
There is no getting around the fact that having images and videos posted to your social media pages is going to increase the level of engagement on the site. People love photos and videos, and they find them more appealing to consume than text in many cases. They are fast and easy to consume, but not to make. However, you will find that you don’t always have to be the one creating the videos to take advantage of them.
As mentioned earlier, you can share posts from other places on the Internet, not just your website. This means that you can also share videos that you find in other places, and then you can comment on those videos or images. This is the fast and easy way to get video onto your social media pages, and it could help you to increase the level of engagement on those pages.
Evaluate How Things Are Going and Make Changes If Needed
Once you have been trying to increase your engagement levels for a month or two, you will want to evaluate how things are going. Have you noticed that there is an uptick in the number of engagements on your social media posts and your blog posts? How have those engagements gone? You might find that you are on the right track, or you might find that you need to make some adjustments, just like you would with an ad campaign.
Social media is an extremely powerful tool because it is so popular. You want to do everything that you can to take advantage of social media and to get people to engage with your company. It is the watercooler of the world today, and when you learn how to use it properly, it can be a huge benefit to you.