Essential Marketing Concepts to Expand Your Reach
The internet and technology have changed the way we communicate, the way we work, and the way we shop. They’ve also changed the way businesses market their products and services.
Online marketing has become an essential for businesses looking to succeed in today’s economy. Building digital marketing concepts into your marketing strategy will extend your company’s reach.
If your business is looking to launch a new digital marketing strategy or build on an existing one, then keep reading. Here are six essential digital marketing concepts to help you reach more potential clients.
What Are Digital Marketing Concepts?
Before we dive into specific digital marketing concept, let’s take a step back. A good understanding of what constitutes digital marketing is the foundation of a successful campaign.
Essentially, the term “digital marketing” encompasses all of your company’s online marketing efforts. Email campaigns, social media, and online advertising all fall under the label of digital marketing.
According to a recent survey, almost three-quarters of all Americans go online at least once a day. To reach these consumers with information about your business, it’s essential to use online tools and strategies.
It’s important to identify the right marketing concepts for your target audience. Understanding their online habits will help you refine your digital marketing strategy.
Optimizing Your Content for Search Engines
Recent evaluations have shown that more than half of all website traffic comes from online searches. This means that one of the most important ways customers find your content online is by using a search engine.
In order to get more customers to find your site, you must make sure that your content is designed with the search engine’s algorithms in mind. This is called search engine optimization (SEO).
Search engines rank results based on several factors. These include frequency of key words, quality of content, inbound and outbound links, and social media.
SEO is a digital marketing concept that makes a particular website rank higher in search engine results. It does this by focusing on the search engine’s parameters.
SEO is a particularly powerful digital marketing strategy because it reaches users who are already seeking out your business. Someone who conducts a web search for a product or service is more likely to be interested in it than someone who simply clicks on an advertisement. An SEO strategy will make sure that their search leads them to your page.
Consumers today are savvier than ever. The internet has made it possible to conduct extensive research before making any purchase.
This information has made customers both well-informed and skeptical. For this reason, customers are often resistant to feeling that they’re being advertised to. Instead, consumers want to feel informed about a product and want to build a relationship with companies they shop from.
A great way to build this relationship is through content marketing. Digital content marketing seeks to connect potential customers with quality information about the company and its products. This helps build brand awareness and can encourage brand loyalty.
When you’re creating content, make sure to embrace a variety of mediums. For instance, text content can be effective, but you shouldn’t rely on it completely. Combining text with graphic, video, and audio content can be a good way to keep costumers engaged.
Online PR is a form of content marketing that relies on others creating content about your business. Another term for this is “earned media.”
In traditional PR, businesses sought to get coverage of their business in media outlets like newspapers, local televisions stations, and radios. Online PR is similar. The only difference is that you are looking to get coverage from online sources.
When thinking about your online PR strategy, consider where your customers are likely to spend their time online. This will help you determine whether you should focus on blog posts, YouTube channels, podcasts, or something else entirely.
Social media is a great digital marketing concept for building relationships with customers and distributing content. The fact that 65% of all US adults use social makes it an effective way to reach customers where they already are.
That said, one of the biggest mistakes companies make on social media is trying to use it as a free advertising platform. Your business’s Facebook or Twitter account should not function as an internet billboard. Instead, you should use your account to distribute information and interact with customers.
One exception to this general rule is using your social media accounts to share coupons or special offers. This is a good way to make customers feel like they get a special perk from following your business.
One easy way to grow your digital marketing campaign quickly is to incorporate marketing automation. With this marketing concept, you can schedule emails, blog articles, or social media posts in advance.
For instance, maybe you have a list of email subscribers that you want to email once a month. You can design the emails for the whole year, and then schedule them to be sent out automatically. Or, if you have a special promotion that runs on Thursdays, you can set your social media accounts to post about it every Thursday.
When you use marketing automation, be careful not to let it to entirely replace the human element. The trick is to use automation to streamline the most simple marketing tasks. This allows your marketing team to give more personalized attention to the more complex ones.
Content marketing concepts are effective and have increased in popularity. But that’s not to say that traditional advertising is dead. When used correctly, there is still a time and a place for online ads.
One of the most cost effective forms of online advertising is pay-per-click. With these ads, you only need to pay when a customer actually clicks on them. This means that you’ll only be paying for the ad views that are most likely to lead to conversion.
What digital marketing concepts do your business use? Let us know in the comments below!
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