Do you know anything about online marketing basics? Or are you just getting started?

The only way to get better is to continue learning! We’re sharing the 5 free online marketing courses you need to try to improve your marketing know-how!

The first step is to create a website. WordPress is a great choice to get started, and they have a ton of great plugins you’ll want to check out.

Once you’ve built your site, next you need to learn about digital marketing tools that can grow your business and increase your profits.

Google Online Marketing Challenge

When you’re looking for the most bang for your buck to learn online marketing basics, why not start with the most popular search engine in the world?

Google AdWords is likely one of the first marketing tools you’ll use for the digital world, and they’ll give you a $250 budget to use over the course of three weeks for your business or non-profit.

Google’s Online Marketing Challenge is a competition that students can enter to gain experience and expertise in digital marketing. Prizes include trips to Google offices.

The marketing course Google offers will teach you digital marketing basics, especially using Google AdWords.

It allows you to become certified by taking two exams, one on AdWords fundamentals, and the other on search advertising, display advertising, mobile advertising, video advertising or shopping advertising.


Content marketing is a great way to market your business or non-profit. It builds customer loyalty, sets you up as the expert in your field, and promotes your brand. But what if you run out of ideas for posts?

PPC University

Wordstream’s PPC University includes a course called PPC 101: A Beginner’s Guide to PPC. Knowing how to create quality pay-per-click (PPC) advertising is fundamental to running productive ads that generate income.

With this free downloadable course, you’ll learn what PPC is, what the click-through rate (CTR) is, how a quality score is calculated and how keywords are used.

There are many other courses available online for those with more experience looking to sharpen their marketing basics tools. Advanced courses include PCP 102, Advanced PPC, and Social Ads 101.

They also have webinars and white papers that address other aspects of online advertising.

Social Media Quickstarter

Social media marketing mastery is a key to success in today’s business world. Whether you’re just starting to learn about marketing through social media, or you have some experience under your belt, Social Media Quickstarter will help you gain a leg up on the competition for your company.

With Constant Contact’s library, you can learn the basics about Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, Snapchat and blogging, all in one place.

Diploma in Social Media Marketing

To learn more about social media marketing, check out Alison’s free online course. It is designed to equip you with a plan for growing your business presence online.

In addition to social media basics, you’ll also learn about how to work with images, how to download files to your web page, how to automatically answer emails and how to create and upload a podcast.

Diploma in Social Media Marketing is rated with four stars from 1500+ users.

Make These Marketing Basics Work for You

We hope those five resources will serve you well in your adventure with Internet marketing.

Still have questions? Keep checking our blog to learn more.