There are many ways to improve website traffic. Educating yourself on the basics of online marketing and investing in top-notch social media plugins are both great ways to improve your website’s credibility.

There’s also the meta description. A solid meta description is crucial when it comes to getting traffic to your written piece.

Why? It is the first thing people see when they are searching on Google! When presented with a list of search results from Google they quickly scan the list and spot the most impressive results.

Although most often the first place gets the most clicks, sometimes a well-written meta description can bring you more clicks than you would typically get from a 3rd or 4th place.

Keep in mind, unless you are not logged in to your Google account (and these days, most people are) searchers will get personalized results and your page will have different positions.

Google monitors which results from you click and what position they were in when you clicked them. If you are ranking below the first position, Google will notice if you are getting more than your expected percentage of clicks.

However, many bloggers and website owners don’t focus enough on perfecting their blog’s meta descriptions.

Luckily, we put together a guide to understanding what a meta description is and how to write a good one

What Is A Meta Description?

A meta description is a mini-story that summarizes the content of an article or blog. It is capped at around 160 characters or less and is a tag in the HTML of the post.

Search engines will display the meta description for a piece if a keyword of phrase that is commonly searched is included in the meta description.

Because of this, the meta description is incredibly important when it comes to Search Engine Optimization. Other than the title of an article, the meta description will be what drives traffic to the article.

How To Improve A Meta Description

You can use this space to write a great description that entices people to come and visit your page. This is your goal, and this is the place where you can edit the text that is displayed by the search engines (well, mostly – but that is for another day).

This is also where you can target a search term or keyword you want to rank higher for. It will not give you a higher ranking because of it, but it will help index your content, and it will highlight the keyword in the search engine results pages SERPs. (SERPs – Search engine results pages).

Best SEO plugin for handling meta

There are plugins for Wordpress that can handle the HTML portion of this for you, or you can use the well known and trusted SEO plugin, Yoast SEO.

Currently, I am using SEOPress more and more; the Pro version is worth the very fair price at $39/year for unlimited sites.


The Writing

The biggest part of creating a robust meta description is to work on the writing portion. Here are a few tips:

  • Keep the meta description over 130 characters but still under 160. There’s no exact science to this, but having too short or too long of a meta description can be messy.
  • Use your CTA voice. The meta description needs to be inviting, demanding (but not aggressive), and encourage action. That action is to click the link and read more.
  • Don’t try and cheat Google with mismatched content and meta descriptions. Google’s algorithms can wiggle out the meta descriptions that are less than honest. Your website might even be punished for it.
  • Always remember the keyword and key phrase. This is an essential part of SEO, isn’t it?
  • Keep it structured. If you’re selling a particular product on a specific page, you should use the meta description to describe the product or service and throw in some keywords. The price, product description, and brand are things you could include.
  • Remember that meta description will often appear as a story when it is shared on other websites and social media, so be sure it’s exactly what you want your target audience to read.

How was our guide to? Tell us what you think, along with your tips and tricks for writing a great meta description, in the comments section below!