How to Use Google Maps SEO to Rule Local Marketing

Everybody wants to be loved. Businesses, more than anybody. The efficacy of your business website is only as good as the number of people you can reach with it. You can use Google Maps SEO to expand your reach in your geographical area.

The wider your reach, the better you’re doing. But how do you make your site more searchable, so more people can find it?

Search Engine Optimization (or SEO) is a pretty standard term to anybody familiar with digital marketing.

While many sites have benefitted from this brand of marketing, local businesses typically feel like their sites gain less from using it than bigger brands.

That is, until now. The advent of Google Maps, for use in local SEO work.

Today, we’ll be discussing the tools and tricks of Google maps SEO, and how you can use them to transform the way your local business website works.

And, more importantly, the way it brings in visitors.

Local Business SEO, With Google Maps

How to use Google Maps SEOBefore we start, we’d like to remind you, as with any other SEO strategy, to keep a close eye on your site traffic before and after you make some of these changes.

With the right attention to detail, you can spot what works, and what doesn’t.

Start with a physical address:

The best way to use your online is to make sure that, whatever you’re doing, you’re benefiting the people who visit your site, first.

At the most basic level, this means having a consistent physical address for the area you’ll be operating in. You’re going to want to target your SEO to a specific area, the coordinates of which should be listed.

Then, make sure that the specific address of your premises is in or near to the area that you are targeting. These two need to match up, to make them relevant to each other. What this does, in terms of Google Maps SEO, is create a clear-cut link between your business and a certain area. This makes your service seem like it specifically applies to people from this region.

Remember to keep your information updated, if you move.

Make use of the Google My Business tool:

When it comes to search engine optimization, it’s hard to find a better deal than Google’s My Business tool.

This is a free utility that makes it easier for clients to find your business during a search. Information about your business gets added to the My Business system and reflected in relevant search results. This includes Google’s other platforms, like Google+ and Maps.

To guarantee My Business boosts your SEO, make sure to list all your information. Verify your location, mention the town or city you are targeting in the title, and choose your categories according to what it is you do.

Consistent and up-to-date business information:

This is a simple step, but crucial, nonetheless.

Provide business information that’s not only consistent and representative, but also up-to-date.

This includes what’s known as your NAP (name, address, and phone number) details. These need to be the same across different platforms, whether Google, social media, or otherwise. You need to be aware of what information you’re providing, and what needs updating.

As a warning, keep in mind that different or conflicting NAP details come up as red flags for the Google search crawlers. This can be detrimental to your ranking, which is the opposite of what you want from working on your SEO.

Embedded Google Maps:

This is an important adjustment to make during the adjustment process of a Google Maps SEO overhaul.

In order to leverage Google Maps and create a more effective SEO scheme, you’re going to want to bring a map onto your website.

Consider this another piece of information on your site, much like your contact details and business info. Embed Google maps into the makeup of your website. This makes it very easy for prospective leads to find your address. More details such as opening hours, driving directions, phone call links and social media links should also be added to the contact page.

Not only does this “look good” to Google search bots, giving it ranking weight, but it also makes your site more useful to the people visiting it. Visitors can find your office or business site using the map, and pair this info with things like office hours or phone numbers, quickly and easily.

Leverage Your Reviews:

SEO improvements are managed by making specific, targeted changes to the makeup of your website.

Once you’ve made these, and start seeing the results in your site traffic, there’s one change you can make to improve it even more.

Encourage, then include website reviews.

Online consumer reviews are used by Google crawlers to give priority to websites. They’re assigned this weight based on their the number of positive reviews, featured on site. Send out correspondence to users of your site, via email or otherwise, and ask if they’re willing to review you.

And remember: SEO isn’t just about impressing the search bots. Users arriving at your website use reviews to make decisions about whether you can be trusted or not.

Business Listings:

Ranking with Google Places is greatly influenced by corroborating references to your site from other sites.

The idea is fairly simple: Google measures the number of times your business name, address and phone number are referenced by other sites. It gives you points, based on how authoritative your site seems, according to these references.

Sound familiar? This is the same way backlinks work in terms of search engine optimization. More usages of your business NAP information means better rankings.

An easier route to take is to apply to have your business listed with local and national online business directories. This gives you the coverage to get started, before circulating your NAP information to more relevant directories.

Start Using Google Maps SEO, Today

There was a time when digital marketing seemed like it was going to benefit big companies over “the little guy”, forever.

Not anymore.

Local websites can now use tools like Google My Business to refine their searchability and create real value for the people who visit them.

With the evolution of search engine optimization, it’s clear that local websites have just as much to gain from SEO, now, as anyone else.

Interested in finding new ways to use SEO in your digital marketing? Maybe it’s time to look into a high-quality SEO plugin to help you get the most out of your optimization.

About Lars Koudal

My name is Lars Koudal and I work as a WordPress Consultant and SEO analyst.Born and raised in Denmark I moved to Barcelona in 2008 and in 2015 I moved to Miami.

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