WordPress makes it simple for anyone to build a website – from online magazines to e-commerce stores. However, building your site is pointless if you don’t have a way to drive traffic where you want it. This is not Field of Dreams.
Building a site doesn’t mean you’re going to be automatically flooded with visitors, if you need to boost traffic to your website it is not enough just to create a website and wait for people to come to visit, the competition is too strong.
You need to take further action to draw them to you. Thankfully, there are plenty of ways you can boost traffic to your WordPress website, and many of them are completely free.
In this guide, we will explore seven ways to boost traffic and improve your site’s performance.
This tip is particularly important for bloggers but also applies to anyone else with a WordPress website (or any other website platform, for that matter).
The titles you use are important. It’s essential to go beyond the basics and create titles that mirror at least elements of what you think your visitors would search Google for when trying to find information about whatever the topic might be.
For instance, if you’re writing about how to fix a loose toilet tank, a well-optimized title might be something along the lines of “Learn How to Quickly and Easily Fix a Loose Toilet Tank”, which would play on the consumer search of “how to fix a loose toilet tank”.
Your title should answer consumer questions, and should also use appropriate keywords or phrases.
However, don’t go overboard with keyword optimization. Google’s gotten a lot better about determining what a page or post is about based on the actual content rather than the presence and density of specific keywords.
Don’t Post bad content
For website owners, it can be easy to get caught up in the posting-for-visibility cycle. Without frequent updates, search engine spiders don’t visit your website as often, and you begin dropping down in the SERPs, or so the logic goes.
This can result in posting for the sake of posting, even if the content you’re throwing out there isn’t really all that valuable. Don’t do that. It’s a mistake.
One of the most important ways to boost traffic to your WordPress site is to ensure that every piece of content you publish is top quality. It should offer real value to your audience, should be unique, and should include additional elements to bolster value and understanding, such as images, infographics, videos, and more.
Social media is not new, so it’s more than a little surprising that so many website owners still fail to realize its importance in driving traffic to their website. Make sure that you regularly share links to your new posts, pages, or products through Facebook, Twitter, Instagram and all the rest. However, you need to take things a step further. How Does Social Media Marketing Help Your Business?
Add social sharing buttons to your pages so that your visitors can easily share the content on their own. That increases your reach exponentially, allowing you to tap into audience segments you would never have reached on your own.
Experiment with where your buttons are located, too. For instance, on a blog post, having sharing buttons at the bottom might be best, while another page would benefit from having them in the sidebar. A product page might benefit from having sharing buttons near the product images.
We also have 3 great suggestions if you are looking for social media plugins to boost your traffic.
Use SEO Plugins
As a WordPress website owner, you have access to a number of important benefits. One of those is the wealth of different plugins out there that offer additional functionality and access to information. Many plugins exist to help you with improving your SEO, including Jetpack, Yoast, All in One SEO Pack, and numerous others.
Use these tools to help improve your website’s optimization, and you’ll quickly see a boost in traffic to your website.
You’ll also gain access to other tools with these plugins, such as readability metrics, additional social sharing capabilities, highlighting related posts, and even improved website security.
Create a Mailing List
Want to boost traffic but focus on converting warm leads? A mailing list could be just the ticket. You can easily build a mailing list by offering some sort of lead magnet in exchange for your visitors providing their name and email address.
A wide range of lead magnets can work, from free reports to free trials to coupons, ebooks, and more. Play around with these to find what resonates most with your audience.
Internal linking provides numerous benefits, including easier indexing by search engine spiders. However, perhaps the most important benefit here is the ability to help your users find additional related information without leaving your website.
Link from post to post or page to page so that you can highlight information that your readers/followers/visitors might find most useful. This also helps prevent users from bouncing out of your website to research unfamiliar terms and provides you with an additional way to build valuable content within your website. This is just one of the tips in our website optimization checklist, go check it out 🙂
Create Audience Profiles
As a final thought, you can boost traffic to your WordPress site by creating audience profiles and then building content around them. This allows you to segment your audience and create content that has value to different parts of it. Audience segmentation also allows you to improve your email marketing success and boost traffic to specific pages of your website, landing pages, social media accounts, and other online destinations.
If you want to boost traffic to your WordPress website, there are many things you can do. The tips we’ve covered above are just the tip of the proverbial iceberg.
The good news is that almost all traffic-building methods are free, and you’ll even find plugins that can help you accomplish your goals and create a more successful website.