Whether you’re a startup business looking for a guide on how to get your enterprise off the ground, or you’re a seasoned business owner seeking probable unknown advertising tips to try, marketing your business online to a local audience seems risky. There is always the possibility of feeling defeated after being rejected by the very people you’re surrounded by.
However, this task shouldn’t feel so daunting! Marketing your product to local people is the best way to get a leg up and jumpstart your business’ success because you know your neighborhood and your people best!
Start off marketing your local business online with these super easy, actionable steps.
Set up a user-friendly e-commerce page
The first and most important thing you must do before you even begin marketing your product online is to have an online platform to offer your product or service on. Websites like Wix.com offer straightforward ways to build and customize websites via their drag and drop feature, and they even offer an option to create your own logo! Sign up is easy and you practically need zero experience to work with it. WordPress, on the other hand, offers up sleek and easy-to-use plug-and-play templates where you simply input your text and photos and you’re in business. These web hosting platforms offer ease of use not only for the website builders but more so for the end users. They also provide widgets and plug-ins to show off your social media accounts, so make sure to make the most of those to ensure holistic connectivity with your customer! Make sure as well to test your website out multiple times, and run them by friends and family that you trust, so you’re getting all the valuable insight you need to let your business flourish.
Part of user-friendliness includes making your website legitimate and secure, making sure that your business in no way exploits any of your customers or their information. If your business offers up a product with a check-out option, show off online payment security badges at the checkout page. If your business provides a service, put up a testimonial page that lets other people sing your company’s praises. This legitimizes your service or product and allows customer trust via social proof.
Invest in aesthetically pleasing marketing materials
Part of legitimizing your business is making sure that all your aesthetics look trustworthy, too. Avoid dark and shady-looking photos that look like they’ve been taken on a grainy smartphone camera on a gloomy day. Take time to research the best product photographers in your area and invest in their services so they can make your product look its best. We say this is an investment because the photos they take can timelessly represent your brand in all the best ways! Invest in great writers and graphic designers, too, in order to streamline your copy to match your professional-looking product shots. When everything from your website layout to each of your product photos’ aesthetics check out and look great, you’ll have your customer’s trust at first click!
Customers look for you on your social media accounts, too. As obvious as it sounds, many businesses still take their social media presence for granted. A sloppy social media presence can actually discredit any professional-looking website because, with today’s culture, customers tend to look at all avenues of marketing. And looking shady in the place where most people interact (social media) can break your business cred.
Incorporate your shiny, new, professional-looking marketing collaterals into your social media, and repurpose them as needed. Take time to plan out your posts within a month, too. Make sure to keep the aesthetic and branding consistent across all platforms on the Internet so that your audience isn’t confused! Join similar interest groups online and market your business there (if allowed!), and host a giveaway every now and then to entice new customers and users. Make the most of the advertising capabilities of these platforms as well, as they can allow you to reach your local audience more effectively with their targeted demographic options. Reaching out to your customers where they usually spend the most time is the best way to engage them, after all.
Market offline as well
Finally, when your online presence is solid and down-pat, your next best move is to market yourself offline, too. Something as simple as word-of-mouth suggestions (“hey, you can learn more about my business by going to this site!”), can up your online visits significantly. If your business caters to locals especially, you as a business owner should really want to hit the ground running with marketing your business to your people. A good way to do this almost effortlessly is to generate a QR code for your website (the internet has a plethora of options for creating QR codes out of links!), download that code onto your phone, and show it to anyone who might be interested. All they’d have to do then is to hold their camera up to your phone and they’ll be on your website in no time!