Are you going to be setting up a website and blog for a new business? Even if you are creating a site for a small business, you need to be sure that you are doing it right, and that it looks and feels professional if you want to be given the time of day by people who see the site. Today, people have very little time. They do not want to waste any of that time using a website that does not respect them, so understanding some of the most important things that you need to consider when you are creating these sites is essential. The following tips can help to keep you on the right path.
The Look and Style of the Site
When it comes to the style of the site that you create, it is okay to be a bit creative with it, and to use some interesting images that capture your site and your niche well. In fact, that is encouraged, as it can help you to stand out from the crowd. However, you do not want to stand out too much. You still need to make sure that the site you create is familiar enough to people who visit it that they understand what it offers and how to use the site immediately. Your website or blog still needs to be professional, and a big part of that is the navigation, discussed below.
Have you ever been to a website that has bad navigation, or no discernable form of navigation? These websites can be extremely frustrating to try to use, and if you are like most people out there, you are simply going to click off of those sites.
When you are creating a site, whether you are developing it from the ground up, or you are choosing a quality WordPress theme that you can incorporate into the site, you have to consider the navigation. It needs to be simple and intuitive, so your readers and customers can always find exactly what they are looking for on your site. If you don’t, people are not going to stick around.
Branding and Personality
When you are creating your site, you want to make sure it fits your company’s brand and the overall company personality. Branding, while it does include elements such as your logo and the colors you want to use to identify your company, should delve into who you are and what your company represents. It should cover your story, your goals, and your focus as a business.
This should be evident in just about every part of your site, including not only the regular content that you are creating, but also with your about us page, your contact page, images, and more. The site needs to essentially be the online personification of your business.
Type of Content
In order to survive and thrive in today’s world, a website is going to need to have content that people in your niche are going to want to read. The type of content that you are creating is going to vary by your niche, of course. Photographers might have posts about different photographic techniques, along with galleries of their photos, for example. A plumbing company would have very different content.
However, the goal of the content is always going to be the same. You want it to provide something to those who read it whether it is education, entertainment, an answer to a question they have, or help with some type of problem. The content needs to be necessary and appreciated.
Keeping Up With the Content
Not only does the content need to do all of those things mentioned above, but it also has to be created frequently. This is one of the areas where so many businesses of all types have trouble today. There needs to be a constant stream of quality content, and that content is not always easy to create simply because it takes time.
You will want to get ahead on the content that you are creating if you can. Having some pieces written and in the “bank” so to speak is going to make things much easier on you. Of course, you can also hire freelancers to help you out with content creation if needed.
Calls to Action
The content you create, and other areas of your website or blog, should have calls to action. Depending on where the CTA is located, it might request that the reader or viewer to something different. For example, at the end of a post, the CTA might be to readers to leave similar stories of their own down in the comments section. It might be a CTA on the top of your pages requesting that people sign up for your email newsletter.
How Does It Look in Mobile Devices?
How do you typically get on the web today? If you are anything like most people out there, you are using a tablet or a smartphone to get on the web. Therefore, you need to make sure that the website and blog that you are creating looks great and works just as well when it is used on those smaller devices. When you choose a quality platform for your site or blog, such as WordPress, you can utilize themes that are mobile friendly. This means that the site is going to look great no matter how a person chooses to view it.
Not having a site that works well in mobile devices today is a terrible idea and will mean that a vast portion of your potential audience will not be able to see and enjoy your website and blog fully. Even though they might be able to get to the site, if it does not work well, they are just going to head to another site.
Setting up your website and blog should not be something that intimidates you. However, it does mean that you will want to take the tips discussed here to heart and incorporate them when you are developing your site. It will make the process easier for you and the results better for your readers.