If you are starting a business, or you have already started up a business, then you know that you need to have a quality website. However, you may not know exactly what your business site should have and which elements are going to be the most important to consider. It can be confusing for those who have never had to set up and run their own site before, but it is not too hard. The advice that follows will give you more insight into the most important things that your website should have.
A Good Domain Name
Your business website needs to have a domain that is the same as your business, or that is as close as possible. Having a domain name that is too far away from your business name means that people are not going to be able to find it. Take the time to come up with a quality domain name for your business, even if you have to get creative.
For example, if your business name is This Company, but there is already a ThisCompany.com, you might want to add a qualifier to your domain. If you are in pest control, then you might want to have the site be called ThisCompanyPestControl.com. Also, keep in mind that you should try to keep a .com extension rather than one of the other extensions if you can. This is simply because when most people think about website addresses today, they think of .com before any of the others, even .net.
About Us Page
When people are just finding out about your company, they want to learn as much as they can. They also want to do it in one location if they can. This means you need to have an About Us, or an About Me, page for your site. This is where you can put your company’s story, your bio, and similar information. It should give the readers a better idea of who you are and what your company is bringing to the table. Try to make this page interesting to read.
A Great Platform and Host
If you are using a low-quality site builder and a terrible host, your site is going to suffer because of it. Instead, you will want to make sure that you find a trusted, quality builder for your site. WordPress is one of the best options whether you are creating a website or a blog, as there are plenty of features and options, you can add plugins to make the site work as needed, and it tends to be quite easy to get everything up and running. They also have a hosting option that can be used.
There are plenty of other great hosts out there, as well, and most are quite affordable. Some of the options that you might want to consider include Bluehost, HostGator, Fat Cow, and Just Host.
The site that you create for your business needs to have easy to use navigation for your customers. When people come to your site, they are interested in the products or services that you have to offer. They might want to know more about your company and what you offer. What they do not want is to deal with a confusing mess of a navigation system. If you are using WordPress, you will find that the professional themes that you can use tend to have quality navigation built right into them. Having a simpler navigation system is going to be much better than having a complex system that people can’t figure out.
Thinking about your navigation and checking everything works for your customers also helps you from having problem pages on your website.
You should also be sure to have your contact information prominently displayed on the website. In fact, you should have it displayed on all of your pages. You can put this information right in the footer in most cases. Additionally, you will want to have a specific page that is just for your contact information, just in case some of the customers need to get in touch, and they did not notice the info that you have put in the footer.
Calls to Action
One of the other things that you need to think about when you are creating content for your site, whether it is for the various pages, your blog, or any other part of your site, is the call to action. Some examples might be a CTA to get people to sign up for your newsletter or calls for people to take a survey that you have put up. There are chances that you will have several different CTAs on your site. They are valuable because they encourage more interaction and engagement on your site, and that is just what you want for your business.
Naturally, having quality content for your website and blog is essential. The content, regardless of where it appears, needs to be valuable to your visitors in some way. Whether it is a description of the products or services that you offer, a how-to post on your blog that explains how to use some of the items that you sell, or any other type of content, it needs to be high-quality and it needs to be beneficial to your customers.
Good Overall Design
Ultimately, you want to have a great overall design for your website. This includes the aesthetics and the branding of the site, and the layout of the site, not to mention the images that you are using. Consider checking out some sites from your competitors to see what they have on their site and take some inspiration from that with your own web design. You do not want to copy their design, but you want to incorporate some of the good elements.
Now that you have a better idea of what is important for your website, it is time to start thinking out getting your site up and running. With the advice here, it should be easier for you to get a fantastic site ready.