Improving your rankings in the search engines is something that everyone who is running a business and who has a website should strive to achieve. Writing for the search engines is not advisable in the world of modern SEO, it is better to think and focus on your audience, answering their questions, giving them the information they are searching for. That being said you can still keep SEO in mind when you are writing your content.
Better rankings on search engines like Google tend to mean more people coming to your website, and that means more potential business. However, as a way to help improve your rankings, you need to make sure that you have quality content on your blog and site. Follow the best SEO practices for your website along with great content and you will do just fine.
This written content needs to be appealing enough to those who are coming to the site to make them want to read the piece and to keep coming back to learn more. Doing this is not always easy, but the following tips can help you to improve your SEO writing overall.
Improve Keyword Research
What keywords are you using for your website? Whether you are just now getting started with your keyword research, or you have been using the same keywords for a while, you should revisit your keyword efforts.
You need to check to see that you are truly using the right keywords for your niche and that you have narrowed down your selection to the point where you will not have to worry about competing with too many large companies trying to vie for the same keywords.
Research your niche and look at all of the different potential keywords and phrases that might work for you. Keep a list of those keywords, track how often you are using them in your content, and where those keywords rank.
Be willing to revisit your keywords if you find that they are not gaining the traction that you thought they would. Check out some advice on choosing the right keywords.
Use Keywords Wisely
Once you have keywords that you want to use for your site and content, you need to make sure you are using them the right way. Years ago, one of the tricks that people would use to get higher rankings in search engines was to stuff keywords onto their pages.
They would overuse keywords to the point where it sounded ridiculous if someone was to try to read it. In fact, there were some sites that did not have actual content. Instead, it was just a list of the keywords and phrases repeated, all in an effort to get high rankings on search engines.
Those days are fortunately long gone. The algorithms from the search engines such as Google are more sophisticated today. They are capable of determining when the content has keywords that are stuffed into it, and they punish those sites by dropping their rankings.
Consider Your Content
To improve the quality of your SEO content, you have to think about the type of content that you are creating. You do not want to push out articles and posts simply to fill space. Those posts need to have meaning, and they need to be well thought out so that the people who are reading them will get some sort of value from them. They need to appeal to your audience, and they need to provide them with information or entertainment, depending on your niche. You can and should create different types of blog posts to provide more interest to your site. In addition, you will want to think about some of the other ways that you can add different types of content to the site, such as photos, audio, and video.
The Right Length
With your written posts, you might be wondering just how long they should be. The truth is that the post should only be as long as you think it should be to get the point across and to provide the readers with the information that they need.
Still, you will find that longer content does tend to do a bit better than the shorter content of the past. We talked about the length of content before and the influence on what Google thinks.
Try to aim for at least 500 to 600 words, although if you have enough information to provide you with 1,000 to 2,000 words, you will be in even better shape.
Just make sure that you are never forcing the content and that you aren’t simply stuffing words into it to reach some predetermined length. Even though we just mention reaching a minimum that is simply to make sure Google does not ignore your content.
Look at it this way. Google wants to present their users with the best answer for what people are searching for. If you only write a few paragraphs of content, it does not look like a good suggestion for Google to present.
Do not make the mistake of simply publishing the material as soon as you are finished writing it. While you might want to get the content out to people as soon as possible, you also want to make sure the content is in the best shape possible.
This means you will want to take a step back and do an edit for spelling and grammar. If you have someone else who can take care of the editing for you, that is even better.
Going over the piece to eliminate the spelling and grammar errors will provide you with a more professional piece in the end.
Of course, we know that there is always the chance of an error slipping into the mix, even with editing. Just do your best to keep those problems down to a minimum. We like and use Grammarly for checking grammar and spelling, a cool and easy to use app that works straight in your browser and many other ways integrate into your workflow.
Check the Analytics
You will want to make sure that you are keeping track of the analytics on your site to learn more about how each of your articles is doing.
You want to know what types of content tend to do the best, and which types of content tend to do worse. This is going to give you a better idea on the type of content that you should be creating in the future.
It is also quite important that you are willing to take feedback when you are trying to improve your SEO writing. The readers are going to give you a good indication of what you are doing right and wrong. This doesn’t mean take all of the negative feedback to heart, of course. Instead, take constructive feedback and do what you can to improve your content.
Quality SEO writing takes time and practice to get just right. If you are willing to put in the time and the effort, and you take these preceding tips under consideration, you will find that you can improve the quality of the writing, and you can help to boost your search engine rankings at the same time.