Website traffic can help make or break a business. You can’t hope to compete against others in your industry if you have a weak online presence. Here are a few website promotion tips to help you get started.
Business owners have caught on to how important site traffic can be. Spending on corporate websites has surpassed the amount spent on TV and other traditional forms of advertising, and that trend is expected to continue for awhile.
Effective Website Promotion
It’s time to focus on website promotion in your marketing strategy. You don’t have to do anything complicated if you want to promote your website. If you follow these tips, you’ll start to see a steady uptick in traffic.
SEO is an excellent way to handle website promotion. By using the right techniques you can generate traffic by simply making your website more optimized.
Do you have alt tags for your images? Are your meta descriptions properly filled out on each page? Do you have headings and titles that contain keywords?
If you don’t know the answers to those questions (or even what some of those terms mean), take some time to learn a bit about SEO. After you learn about proper SEO techniques you can start implementing them.
If you want a simple and effective way to handle website promotion that can help other facets of your marketing plan, you need to start promoting your website on your social media profiles. Social media is a great way to target potential customers, and you can also use it as a way to promote content.
This can go beyond posting links to web pages. Make sure there are links to your website on each profile and feel free to drop some relevant page links in comments.
Would you consider yourself an expert in your field? Do you have a lot to say about certain things? If so, writing some guest posts would be a simple way to handle website promotion.
There are tons of blogs and even news sites that are looking for experts to write content. Write some great content and insert a link back to your website. Getting your name and business’ name out there will help, and so will that backlink to your website. You can get a few tips here for content writing – 7 Seo Writing Tips to Boost Your Rankings
Submit a Sitemap
Google uses a variety of bots to crawl websites for content to help determine site rankings. If you want to get noticed by Google, making your website visible to their bots is essential.
Submitting a sitemap is a simple way to ensure that Google’s bots will be able to find your website and rank it. It’s recommended that you submit a sitemap whenever you make a major site update or create a new website.
You don’t want to do web promotion for the sake of getting more views. Ideally, you want to turn those clicks into customers. If you have money to spend you may want to consider doing a PPC campaign.
Your PPC campaign can highlight a special product or service or could be used to simply drive traffic to a certain page. If you can write some short ad copy and a little keyword research, you can have a robust PPC campaign in no time.
There’s a lot you can do to help promote your website, but there’s even more that professional marketers can do. Contact us so we can talk about the best way to promote your website and business.