As a website owner, you probably already know that the first and most important aspect of your site is traffic. Traffic refers to the number of visitors your site is getting, and without any visitors, your website would be nothing but a diary.
Your visitors are your potential clients, which means that traffic is your lifeblood. You need that traffic in order to sustain your business, grow it, and make money.
So how do you get traffic, and why is it such a fleeting concept? The truth is that the best way to get traffic to your website changes all the time. The things that worked last year are not guaranteed to work today. This is due to the fact that the internet is a system in constant evolution
In this article, we will attempt to give the most up-to-date advice about why your traffic is lacking in traffic, and exactly what you can do to get more of it, so let’s dig into it.
Your content is weak
Content is everything. This is why the old idea about content being king still holds true. Without good content on your website, it won’t go far.
It has come to a point now where search engines like Google can effectively analyze the quality and relevance of your content by studying how it is written and formatted, as well as how visitors interact with it
If visitors on your website only stay on a page for a few seconds, even though there may be thousands of words on the page, this tells Google that the content wasn’t relevant according to what the visitor searched for, and this will give you a poor rating
In fact, Google’s algorithm favors good and relevant content more than any other aspect of your website. That’s how important it is. If your content is weak and without any real value, it will be reflected in your search engine rating
The old days of tricking Google’s algorithm by including tons of keywords and unrelated backlinks are long gone. If your content is not valuable and reader-friendly, the chances of ranking high and getting traffic become abysmal
Now let’s have a look at some tips about the characteristics of good content, which you can easily implement to improve the overall quality of your site
- The content provides real value and serves a particular need that your visitors will be genuinely interested in
- When creating content such as blog posts, choose a single topic and write on that topic with enthusiasm that portrays you as an expert in your niche
Above all, good content always reflects originality and presents information which is up-to-date, because every reader wants content that is relevant and current.
You’re Pursuing Keywords That Are Too Competitive
You may have been told that writing around the most popular keywords is the key to getting ranked. Unfortunately, this is completely false.
This mistake is quite common with most new website owners. People are told that by simply modeling their content after popular keywords, they are guaranteed a steady stream of easy website traffic and getting featured on the front page of Google
While it is true that popular keywords are reflective of the huge number of people wanting to know a particular thing, it is always difficult as a new blog to break through the tough competition of those keywords
So what is the right thing to do? The answer is that you need to scale up your keyword research. Start using the Google keyword planner tool to find low competition, long-tail keywords.
For instance, if you were to write an article on weight loss, it would be very difficult for you to rank for the keywords “How to lose weight fast”. Those keywords are simply way too popular, and it would be very difficult to beat the more established blogs and websites that are already ranking for those keywords.
Instead, try making the title even more specific, as this will help narrow down the field of other websites that are trying to rank for that search query. Something like “How to lose weight when you work a full-time job” would be easier to rank for.
Your website is too slow
If your website is slow, it will suffer the consequence of losing a large amount of traffic and potential customers. No amount of SEO can fix that problem. Most people in our day and age simply don’t have the attention span to wait for your content to load up. It needs to happen almost instantly. If it doesn’t, your visitors will return to the search engine and attempt to find answers elsewhere.
This will greatly harm your ranking and cause your traffic to decrease in the long term. That is why you should always keep your website running smoothly. There are several steps you can take to ensure the speed and efficiency of your site
- Declutter your site. Do not fill up your pages with unnecessary graphics, videos or images. These cause your site to load slower
- Remove any plugins that you are not using. WordPress plugins, although they are incredibly useful, demand a lot of processing power from your site, causing it to load slower. That is why you should only usethe best plugins available
You’re Not Using Social Media Properly
You thought social media platforms were just a place to share pictures of your dog and what you had for dinner last night? Think again. More or less the entire population of the world uses social media to some extent, which makes it the perfect place for you to connect with potential readers and customers. You need to make sure you use this potential to its full extent
So how do you connect with potential customers on social media? The first thing you need to do, is make sure that your website and content is shareable. Write posts and pages that are engaging and interesting, and make sure that readers have the option to share them.
This means you need to include share buttons for all the most popular social media sites on your website. If your reader shares a post, that means their entire following will be able to view it, thus extending the reach of your content by hundreds, maybe thousands of people
Aside from that, make sure that your business has a dedicated Facebook page. Use this page to share new content and reach out to your followers. You will see that your following will start to increase soon enough
You Hired the Wrong SEO Firm
If you’re one of the many companies that hired someone to take care of your SEO, there’s a good chance those people aren’t doing their job well enough. After all, you hired them to increase your traffic and get you more customers, but that’s not happening, so what are you actually paying for
There are thousands of SEO companies out there promising you instant results and profits. 9 times out of 10, those companies don’t know what they are talking about. There are no instant results when it comes to SEO. It’s a marathon, not a sprint. Getting the right results takes time and concerted effort. You need to make sure you work with people who know what they are dealing with
Now That You Know…
Now that you know why your website isn’t getting any traffic, it’s time to start thinking about how to fix it. That’s where we come in. With our free plugin, you can turn your website from a deserted mess, into a thriving lead magnet for your business Check out this plugi for more information