SEO can seem very intimidating at first glance. There is so much information out there that it can be complicated to tell what is valuable and what isn’t (especially for newbies).
Luckily, you don’t need to know everything about Search Engine Optimization when you’re just starting out. After all, you’re not Google. You’re a business owner. And as a business owner, your goal is to grow your business.
However, knowing the fundamentals of SEO will help you significantly with your business.
Because by implementing basic SEO strategies, you’re more likely to get your business on the first page of Google. And getting your business on that first page of Google is like getting a spot on the Olympic podium. This is because 75 percent of users never even scroll past the first page.
Ok, so how do you figure out what’s essential and what’s garbage?
Keep reading. We’ve got a list of the top 6 SEO Fundamentals everyone should utilize. Once you have gone through the list, you can continue to 5 Organic SEO Tips to Increase Your Traffic, and if you use WordPress, you can also check out 5 Easy Wordpress SEO Tips.
1. Track Your Progress
You won’t know what’s working and what isn’t if you don’t track your progress.
Luckily, Google’s here to help you out with that. Check out Google Analytics to help keep track of your organic rankings. The closer you monitor your progress, the easier it will be to develop and tweak your future SEO strategy.
2. Keep Up With Keywords
You should always be making an effort to sprinkle keywords throughout your site.
Keywords are one of the main ways people find your site. Therefore, when coming up with keywords, you should think of words and phrases people would type in a search engine when trying to find information about your industry or business.
Place your keywords in your title tags, page headers, image descriptions, and blog content.
However, always make sure the keywords appear naturally. “Stuffing” keywords is a huge red flag to Google, and doing this will quickly drop your ranking.
There should be links back to your site within the texts of all your pages.
Linking is one of the best ways to increase your ranks in the search engines. Linking to blog posts is one of the fastest and most efficient ways to get this done.
Linking out is just as important is linking internally.
Developing relationships with other quality sites will help you with this process. If you return the favor and link to their site as well, then everybody wins.
However, make sure the sites you develop relationships with have good web reputation. Linking out to sketchy sites can hurt your ranking.
Content is the bread and butter of SEO fundamentals. Updating your content frequently will make your rankings soar. Blogging is an excellent way to make sure that your content is updated on a regular basis.
Doing basic stuff like writing a great meta description can help your website more than you think.
6. Make Your URL Simple
Does your URL contain a lot of random numbers, letters, and symbols?If so, you need to clean that thing up. Make your URL clear and straightforward so users and search engines can easily find you.
SEO Fundamentals: Wrap Up
Hopefully, this article helps paint a clearer picture of what you need to do. This is just a simple overview of basic things – you should also remember to check your mobile design for SEO mistakes.
If you have any questions regarding SEO fundamentals, please don’t hesitate to drop a comment below.