In terms of SEO “pinging” is a term for the automatic processes that happens behind the scenes in many content systems, WordPress blogs are just one of many systems to use that.
For improving your ranking in search engines it was a myth in the early days of SEO (only a few decades ago) that you could improve your search engine rankings by regularly “pinging” your website to content aggregators.
A visitor once commented on a blog post, referring to an old plugin of mine:
This sounds like a Great idea, but has it been shown to help anything?
The plugin he is referring to spreads out pinging the URL and RSS feed of your blog to Pingomatic.com.
What is SEO ping?
Technical clarification: “Pinging” is, according to Wikipedia:
In blogging, ping is an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated.
An XML-RPC signal is sent to one or more “ping servers,” which can then generate a list of blogs that have new material.
Many blog authoring tools automatically ping one or more servers each time the blogger creates a new post or updates an old one.
This WordPress plugin does not time it with the posting or updating of a blog post/page, rather it uses a timer, and then triggers when a visitor comes by.
The plugin automatically randomizes between which of the 18 sub “Services” it requests Pingomatic.com to ping. Furthermore, the plugin makes the request from an iframe, which means the IP of the request will come from a visitors IP, not your servers IP as would be the norm.
For young, and not that “well-known” blogs, it will be a help in terms of getting noticed by the search engines and hence their indexation.
If you run a more “mature” blog, this plugin is not really necessary, the search engines know about you already, unless you really messed something up SEO-wise.
And just to be totally clear… If you ask me what I think this plugin is worth in terms of actual SEO value to your blog?
The answer is: Just about Zilch … Zero … 0 … Nothing. Nada!
But for new blogs, it can help you get started and get some attention from all the automated sites and crawlers that travel around the internet allowing your new site to get indexed faster.
Now, what happens from there is up to the quality of the work you put into the site and the content 🙂
If you really worry about SEO, then you should focus on writing great content and making sure you have optimized your WordPress website as much as you can.