There’s SEO, and there’s content.
While they’re two separate entities, they operate in tandem. Without good SEO, your content may end up on page 72 of the search results. But a higher page ranking will only get you so far if your content post-click is fluff.
SEO writing is the act of bringing these two together. If you want to become a SEO specialist there are many other things you must learn.
To get Powerful Content that Enhances SEO, you’ll Need to Incorporate SEO Writing
So how do you go about doing it? Here are seven tips to boost your rankings.
1. Know your audience.
Consider these questions:
- What’s your industry?
- What are the interests of your target market?
- What kind of questions might they have?
Your posts don’t need to be about your product or service, but they should be industry related. And your content should appeal to the interests of your target market and answers questions they might have.
2. Make your title/headline count.
SEO writing dictates that your headline should do two things. First, it must attract people’s attention. And second, it must then prompt those people to click and read more.
Consider using numbers in your headline. For example, the headline of THIS article. This is a tactic used by several authority content sites who know that there’s a psychology behind numbers.
3. Embrace the power of keywords.
And be sure you know your keyword intent. Keyword intent is the main reason behind why you’re using them in the first place.
Incorporating relevant, keyword-rich phrases in your headlines and overall content lets your readers and the search engines know what your post is about.
Don’t over stuff though. Readers will be turned off and leave, while search engines will slap you with a penalty. Keep your keywords natural.
4. Use meta descriptions.
Meta descriptions are snippets of copy (150-160 characters) that briefly describe what’s on a page. They help search engines, and searchers understand what the page is about and why keywords keep appearing in the content.
The meta description is what will determine whether or not you get clicks, regardless of your rank in the search results.
5. Give your post structure.
Great content isn’t worth much if it’s easily lost in a disorganized post that doesn’t flow.
Try breaking up your content into smaller paragraphs with headlines. This makes for an easier read that keeps visitors engaged.
And as for those headlines, be sure to use proper tag hierarchy when tagging them. Search engines like this.
Linking is still an important ranking factor for SEO.
As you set out to do your SEO writing, be sure to include internal links that link back to your website in case your article is picked up by another site. And don’t forget about external links.
Linking to other sites promotes content sharing, and the action is often reciprocated, leading to more traffic for you.
7. Keep your content fresh.
Yeah, the actual content is a crucial element of SEO writing. People are looking for useful information.
But remember that search engines also feed on new SEO content, so you need to consistently update your site to keep it fresh.
If you have other SEO writing tips you’d like to add, feel free to leave a comment below.