Do you want to get the attention of your visitors and draw them to a particular area on your website? If you run a WordPress website, a new plugin might be just what you are looking for.
SoreThumb is a new plugin by Brennen Noble I saw on warriorforum.com, and the plugin makes it very easy for you to add animations to draw attention to any element on your website.
You can use a general implementation that works on every page on your website (up to 4) and that runs in a loop.
I have a signup box in my sidebar, and I have set up a small animation once in a while. This helps draw user attention, without being too annoying. (I hope).
It is too early to say if the wiggle animation have increased signups, but it seems to be working in getting attention.
Another element I am currently testing is the sharing buttons in the footer of each blogpost. As you scroll down and finish reading the post you are on, the sharing box will come in to view and will draw attention to you for sharing the post with your network. (Please do 🙂
As the sharing buttons and the signup widget in the sidebar are usually far apart, I decided I could keep the two different animations without annoying people.
Single page triggers
SoreThumb also has options on a post/page-level, meaning you can add triggers to elements only on a specific page or post.
Setting a trigger in a single post means you can turn on animations to various elements such as images or links that “trigger” the moment a user scrolls a particular point into view or moves the cursor out of the window.
Do not annoy your visitors
The SoreThumb plugin has the potential to annoy the living daylights out of your visitors if you do not control yourself. It is easy to just add animation to any and all elements or to make the animations run constantly.
This can and will most likely result in a negative experience for your visitors, and they will leave your site as a result.
SoreThumb is a new and refreshing approach for the banner blindness that advertisers have to deal with. It is a powerful tool, but it can also be abused.
Check out the video that Brennen made:
Go take a look on the WarriorForum thread if you want to read more or buy a license.
Disclaimer: I have not been asked to write this quick review, nor are there any affiliate links in this post. I just think it is a nice idea.
What do you think? Is this a new and effective approach for handling banner blindness?