- Visit Other Sites in the Field
- Keep the Navigation Clear and Simple
- Make Sure Your Content Comes Over With It
- Don’t Make Too Drastic of a Change
- Make Sure the Changes Serve the Visitor
- Consider the Aesthetics to Ensure Appeal and Branding
- Add a Blog If You Do Not Already Have One
- Be Sure You Have Images and Even Videos
- Make It Mobile Ready If It Isn’t
If you already have a website that has been up and running for a few years, you might be getting a bit tired of the way that it looks. Just like you might find that your home needs a fresh coat of paint after a while, the same can be true of your website. You may want to consider updating your website to help make it a more appealing and better overall site now that you have a better idea of exactly who your readers or customers are.
You know what they want and need, so you might reason that you can update your website to make it more appealing or usable to them. This can be a great option, but you do need to make sure that you are doing it right.
Visit Other Sites in the Field
One of the very first things that you will want to do when you are considering an update for your website, or when you are building your first site, is to check to see what the competition is doing. Take the time to go to other sites that are in your niche and that have content that is similar to your own. Make sure that you are going to successful sites, as you want to get an idea of how they do things.
However, this does not mean that you want to blatantly copy them. Instead, you are looking at the overall feel of the site and trying to get a sense of what it is that they are doing right and that is helping them to become a success. Then, you can use the knowledge you gained to ensure that your site update is going to work well for the visitors.
One of the mistakes that many people make when they are updating their site believes that it is going to need to have an entirely new layout and new navigation. If there was nothing inherently wrong with the navigation before, then that means that it probably does not need to have a major overhaul now.
If there were any major complaints about the navigation from visitors in the past, now is the time to deal with them. However, if the navigation was fine, you will discover that you can – and probably should – keep it intact. This will make it easier for people who have been to your site in the past to still find their way around.
Make Sure Your Content Comes Over With It
There is a good chance that you probably already have quite a bit of content up on your site, likely in the form of a blog. You want to make sure that all of your content is coming along with the site upgrade. It is already helping with your rankings in the search engines, and you can be sure that other readers will want to have access to that content. Make sure it comes with the upgrade and that it is intact.
When it comes to the content that you have, you might also want to consider making some updates. For example, there might be some things that you will want to change in the bio or the about us section.
Don’t Make Too Drastic of a Change
Change is great when it is needed, but you do not want to change just for the sake of doing something different. Additionally, you want to make sure that the changes are not too drastic. You want the current customers and readers to come to the site and still know what it is and how to navigate it. They need to realize that they are in the right place, so carefully think through any changes to make sure that they are needed.
Make Sure the Changes Serve the Visitor
When it comes to the changes that you do make, you will want to make sure that those changes serve the visitor. This simply means that the changes you make should somehow be in service of making the site better or easier to use for those who are visiting. If it makes the site more difficult to use, you do not want to make the change.
Consider the Aesthetics to Ensure Appeal and Branding
Of course, you also need to make sure that the aesthetics of your site are on point. This means that the branding, including the logo and the colors you are using match your other online and offline presences. Ideally, you are not going to be doing a full rebranding right now, so you can keep the colors the same as they were.
Add a Blog If You Do Not Already Have One
Blogs are one of the best ways to improve your rankings in the search engines. If you do not already have a blog that is attached to your site, you are going to want to add one now and start creating content for it.
Be Sure You Have Images and Even Videos
People like to watch a video and they like pictures. Therefore, you will want to make sure that you have images on your site, and videos if you can manage them. Fortunately, it is relatively easy to have a site with this type of multimedia content today.
Make It Mobile Ready If It Isn’t
Today, most people are using their phones and tablets as a way to get online and view websites just like yours. Therefore, you are going to want to make sure that the website you are creating is mobile friendly. When you upgrade the site, make sure that the new theme you are using offers responsiveness.
Many people today are using social media on a daily basis. They talk with friends and family and they share content that they have found online. Therefore, you will want to make it nice and easy for them to share your content by having links to the major social media sites right on your site. Additionally, when you post new content and articles, you will want to put them on your site and encourage your followers to share the posts.
If you are going to be updating your website, you will want to be sure that you are considering the ten tips that are provided above. They can help to ensure a better quality site overall, and that could mean more visitors and more customers for you.