Only about 20% of all small businesses make it past their first year.
We know that you don’t want to end up in the other 80%. You’ve worked hard to craft the perfect business plan, you’ve hired the right people, and have even found the ideal location for your office.
Whether your small business has been running for a few years but has recently hit a plateau, or if you’re getting ready to open your doors for the first time, it’s crucial that you pay close attention to your Internet marketing solutions and SEO strategy.
But what do you need to know in order to beat out the competition and get more traffic to your site?
Read on to find out.
The Most Effective Internet Marketing Solutions
Are you unhappy with your web traffic? Do you feel like you’re missing out on connecting with the local market? Are you concerned that accessibility issues are negatively impacting your current Internet marketing solutions?
Now, we’ll discuss how you can change all that for the better.
Claim Your Google My Business Listing
As a small business, we know that your local market likely makes up a large percentage of your client base.
When a potential customer type in phrases relating to what you have to offer in their favorite search engine, you want your company’s website to land on the first page of that person’s search engine results.
In order to increase the chances of that happening, you need to claim your Google My Business listing. In order to further optimize your page, be sure to take clear, colorful photographs of your business — both the interior and the street view.
Next, carefully select the category of your business. Be as specific as possible to improve your rankings. For example, instead of choosing a vague category like “restaurant” or “store” try “modern Asian fusion” or “men’s formal clothing shop.”
Then, list your hours of operation, the types of payment you accept, all of your contact information, and most importantly, customer testimonials.
Think of your Google My Business listing as a quick summary of your entire website. Aim to provide the most crucial information right up front to get more people into your store.
Another one of our favorite Internet marketing solutions, that is guaranteed to drive traffic to your website and help to increase your sales?
Working with a social media influencer. Influencers are people in your industry — usually bloggers, Twitter personalities, or beloved Instagram celebrities — with a high follower count.
That blog you always read so that your shoe retail business always offers the latest trends? Approach its author about posting an Instagram picture of them wearing your shoes.
This is effective because you know that the followers of the influencer are already interested in what you have to offer. It’s a much more targeted way to connect with your dream clients.
You can also ask influencers to write a guest post for your blog, which you can then share on social media.
Whichever platform you choose, be sure to do a little research ahead of time to ensure that you’re selecting the social media outlet where the majority of your target market spends their time.
Keep It Accessible
Of course, even the most brilliant and creative of Internet marketing solutions won’t mean a thing if no one can get on your website to access your actual products or book an appointment with you.
First of all, the number one thing you need to consider is mobile accessibility.
Now that more people are accessing the Internet from their mobile devices than a desktop computer, if your site isn’t mobile-friendly, you’re missing out on an enormous section of your market.
Once you’ve made your site mobile-friendly by removing large images from your homepage, eliminating autoplay options, and getting rid of pop-ups, try a text message ad campaign.
You can text your customers to let them know about new items, upcoming promotions, flash sales, and more.
The Need For Speed
Next, be sure that your website is running as quickly as possible. To understand why website speed is so important, all you need to do is look at your own browsing habits.
Be honest: how long do you really stay on a site that seems to take forever to load?
If you’re like everyone else, then it’s likely not longer than three seconds. This doesn’t just mean that you’ve lost a customer. It also means that your website will fall in the results when it comes to search engine ranking.
Because Google has “learned” that your website isn’t helpful to the people clicking on it. This means that your competitors’ websites, which load much faster, will be pushed ahead of your own.
To boost your website speed, decrease your number of HTTP requests, enable browser caching and compression, and take a look at the server platform that’s currently hosting your website.
We also suggest working with an SEO professional to help you to pinpoint what exactly is slowing down your website.
Try Our SEO Booster PRO
One final tool that will help to take your Internet marketing solutions to the next level? Our SEO Booster PRO plugin for WordPress.
It features 404 Not Found Monitoring, so you’ll always know if you have missing pages on your site. It also comes with an Incoming Keywords feature, which will let you know the keywords people used to land on your website. Discover which of your keywords are your most successful, and which ones need to be reworked.
You’ll also learn who links to your site and be able to export those keywords and your backlinks into a .csv formatted spreadsheet.
These are just a few of the incredible, easy-to-use tools we have to offer to help your small business rise in the search engine rankings and to increase your conversions in the new year.
Be sure to check out our blog for more epic SEO and digital marketing advice.