Recently I’ve noticed more and more new plugins or recently updated plugins come with their own branded WordPress Dashboard Widget.

A Dashboard Widget is viewed on the first page you see when you log in to your WordPress blog.

Omninoggin (Thaya Kareeson) is one of them with his excellent plugin, WP Greet Box, about which I have written a quick tip about before.

Omninoggin WordPress Plugin

Another developer is Yoast which have created great plugins such as  Google Analytics, RSS Footer, Sociable and many more. Those three are just the most usual plugins I always use on freshly installed blogs. He has a very clever tagline, ‘tweaking websites’, which I envy. It’s short, easy to remember and catchy. And he also has the nicest interface in his Widget I’ve seen so far:

Yoast Dashboard Widget

Yoast Dashboard Widget

And of course, there is CleverWP.com Yes, I also include it into my plugins, such as SEO Booster Lite, which have become increasingly popular lately. (Please continue to spread the word).

CleverWP.com Dashboard Widget

CleverWP.com Dashboard Widget

It doesn’t look quite as good as Yoast’s though, so I am planning to redesign mine just a little bit to make it the prettiest 🙂

So, why do we plugin authors do this?

Basically its to help brand ourselves as authoritative in the business of creating WordPress Plugins. The more exposure we can get, the better. Every time we create new content, we get that information pushed out to the people who use one of our plugins already. That means we know the following:

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They know who we are (they have actively installed our plugin at some point).

We know they are interested, they have a WordPress website – so if you have a service they need and make it easy for them to buy or subscribe, you can easily reach them right there while working on their website.

This all means that we get a bit more traffic to our blogs and help establish repeat customers.

So, do you know of any other plugins that does this? And what do you think about these Widgets? Annoying? Helpful?

Let me know in the comments if you want me to post the code to make this happen. You could also Google it 😉

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