Are you building a business website? You have plenty of choices to make when it comes to the platform that supports the site. It’s a critical decision, and you must get it right. A misstep here could mean serious problems for you and your customers or clients.
While there are many different solutions available, WordPress remains the best choice for many business websites. Why is that?
Here are ten reasons that WordPress is for you.
1. It Powers Brands You Know
One of the most obvious reasons to choose a particular product is because those you know and trust also use it. That’s the case with WordPress – it’s the underlying support for some of the biggest and best-known brands in the world, including Microsoft and TechCrunch.
Seriously, if they can trust their site with WordPress, you can do so, too.
2. WordPress is Free!
Another reason to go with WordPress for your business website is that it’s free to use (as long as you’re not paying for WP hosting, too). Add to that the fact that WordPress is open source, and you begin to see the real value here.
Of course, you can pay for themes if you like, although there are free ones available, and you’ll need to pay for hosting somewhere.
If you are serious about your website and business online, you want to invest in proper hosting, a well maintained professional theme that is fast and a bunch of premium plugins. This does not sound free anymore.
You have to remember you get a lot of stuff for free. You get the complete platform that powers all these themes and plugins. It is the combined effort of thousands of people, a result of millions of man-hours.
The bare WordPress is pretty amazing already, so anything you add is to perfect it the way you want.
3. It’s the Most Popular CMS
When it comes to business websites, they’re not all the same. Some are static. Others are so minimal as to be little more than digital postcards.
However, some are content-heavy – magazines, e-commerce stores, and more. WordPress powers roughly 60% of all the websites that use a CMS in the world. That’s a major testament to its versatility and value. We did a simplified comparison between Drupal, Joomla, and WordPress if you have any doubt about choosing WordPress.
4. Ongoing Costs Are Minimal
As a business owner, you need to make smart choices where spending is concerned. You’ll find that WordPress falls into that category thanks to the low ongoing costs.
Again, there are no licensing fees, but you’ll also find free tools and plugins to help with everything from security to SEO, lowering your ongoing costs.
5. Do Cool Things Easily
For small businesses and startups without their own IT department, it’s crucial to be able to create a website that can compete with the “big guys” without spending a fortune.
WordPress lets you build a modern business website complete with cool features at no cost with versatile plugins that allow you to do just about anything from creating a front page slider to implementing social media.
6. You Have Complete Control
At the risk of sounding redundant, WordPress is open source. That means there is no single company that controls what you can and cannot do with the source code. It also means that you are in complete control over all of your data.
You own everything to do with your website, from the database contents to the logo you design. Many other business website platforms have significant restrictions and limitations when it comes to controlling and data ownership.
7. WordPress is Scalable
Business websites come in all shapes and sizes, and WordPress can be found backing many of them. How can a single platform support a mom and pop shop and the New York Times? It’s simple – the platform is incredibly scalable.
It works just as well for brand new startups with just a couple of pages as it does for massive enterprises with thousands of pages and millions of visitors every month. That scalability means that it has the potential to grow with your business, meaning that you never need to look for another place to call home on the web as your business grows.
8. Inherently SEO Friendly
SEO is a huge consideration for anyone with a website, whether you’re running a local shop or establishing the next hit global e-commerce operation. While WordPress cannot help you much with off-page SEO, the platform is inherently SEO friendly.
That’s because it is designed so that search engine spiders can more easily index the content. Google endorsed WordPress a few years back, and regularly awards higher placement in the SERPs to WordPress sites than to those that use other platforms.
9. Protection – security is important
WordPress is incredibly popular for business website support, which means that hackers and data thieves target it.
The developers regularly roll out updates to address security concerns, and you’ll find a myriad of different plugins out there that can help improve the protection of your data and that of your website visitors or customers. Plus, there are many simple steps you can take to further secure your website at little or no cost to you.
We build and of course recommend Security Ninja – a great WordPress plugin for testing your website security and you can also use the Pro version to fix and protect your site.
10. Mobile Friendly
Google has already started to penalize websites that are not mobile-friendly. WordPress plays nice with mobile visitors right out of the box. You don’t need to do anything – it’s automatically responsive.
That means it will automatically detect the device and the browser that a visitor is using and resize/rearrange to fit that device. You never need to worry about overhauling your design to make it more mobile friendly, which reduces costs and future-proofs your business websites.
As you can see, WordPress is well-suited for use as a business website platform and can be your platform from the very early beginning and up to a big organization. Whether you’re establishing yourself as an industry thought leader, building an e-commerce store, looking to promote your restaurant, or something completely different, WordPress gives you the power and capabilities to do it and to do it quickly.
Plus, the broad range of plugins developed by WordPress and third parties ensures that you can add just about any functionality you might want or need.