Yoast SEO: How to Choose Your Focus Keyword

Struggling to find the perfect keyword for your blog posts?

Approaching your content strategy with strategically placed keywords is one of the best ways to boost your organic SEO and see an uptick in site traffic.

But choosing the right keyword for your blog post requires a little bit of elbow grease and hard work.

Here’s how you can take out the guesswork and optimize your WordPress site with a high-traffic focus keyword every single time.

What is a Focus Keyword?

Before we get into the crux of the matter, let’s clear some things up. It is not a meta keyword, and the focus keyword in Yoast SEO plugin doesn’t affect your SEO.

Rather your focus keyword is what you want that page to rank for, and the Yoast plugin is a writing tool to keep your content on topic.

The Yoast SEO plugin has it’s on input field for this and uses the keyword to evaluate your content and provide feedback on how you can better optimize your page.

Be Strategic: Use Long-tail Keywords

Have you developed a keyword strategy?

If not, you need one to give you an idea of what you want to write about and what keywords you wanted to target.

Once you have your core group, you can start brainstorming long-tail keywords around those topics.

Why?

Because it is easier to rank for “coffee shop in Houston” than just “coffee shop” and you’ll attract a more targeted visitor.

Use Yoast Suggest to expand on your keywords and a find long-tail keyword that people are searching for.

Still don’t think it’s worth it? Neil Patel generated 173,336 qualified visitors to his site from long-tail keywords.

Be Picky: Search Volume Matters

When it comes to writing content – it’s never about you.

It’s about the person reading your blog.

So it’s no use spending all your time and effort to optimize your content for a keyword that no one is searching for.

So how do you find search volume?

  • Google Adwords: Just pop your keyword into the search box to see its amount of monthly searches.
  • Google Trends: If you don’t want to sign up for Adwords you can use this other handy product to find out how popular your focus keyword is.

The sweet spot in keyword research is finding a long tail keyword that has low competition and a high search volume. And with 50% of search queries four words or longer, it’s easier than ever before to find that perfect phrase.

Be Specific: Know your Target Audience

Keyword research may not be the most fun aspect of writing content for your blog, but it’s one of the most important tasks.

However, if you don’t know your target audience, the search terms they use and their pain points, you won’t see results. Pick a focus keyword that resonates with your audience and use your SEO Yoast plugin to make sure your content is in the green light.

Need help getting onto the first page of Google? Get our SEO Booster plugin and use your data to increase traffic to your site.

 

About Lars Koudal

My name is Lars Koudal and I work as a WordPress Consultant and SEO analyst.Born and raised in Denmark I moved to Barcelona in 2008 and in 2015 I moved to Miami.

2 Comments

  1. Vijay on 08/10/2017 at 07:45

    Great help Lars.
    What about choosing more than one focus keyword for our posts?
    Do you recommend that,
    I think one focus keyword per post is best.
    What do you say?

    • Lars Koudal on 15/10/2017 at 08:10

      Hello Vijay

      Great question. In general I think one keyword / term per post or page is enough, but if you have a particular long evergreen post that has a lot of content it can be worth using more keywords.

      You could also be writing about a topic where there are multiple words and phrases related to the topic. For instance, a plumber might use different words because he knows the business and uses the relevant keywords, whereas a regular person searching for information about that same subject might use a different keyword.

      In these cases multiple keywords can be a good idea.



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